Brandwave

Lifespan Fitness vs Technogym:Which is more popular by branded search in New Zealand?

In August 2026, Technogym had more branded searches than Lifespan Fitness among home fitness equipment brands in New Zealand. Technogym was estimated to have 1.7K branded searches compared to Lifespan Fitness’ 50, and held a 20.9% Share of Search versus Lifespan Fitness’ 0.61%.

Share of Search among home fitness equipment brands in New Zealand in August 2026Which is more popular in search, Lifespan Fitness or Technogym?
Lifespan Fitness0.61%50 searches
vs
Technogym20.9%1.7K searches

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Which is more popular in search, Lifespan Fitness or Technogym?

Compare the treadmill, rower and home gym brands New Zealanders train with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lifespan Fitness and Technogym among home fitness equipment brands in New Zealand, by month

Share of Search by month for Technogym, Lifespan Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthConcept2PelotonTechnogymNordicTrackRogue FitnessLifespan Fitness
Oct 202526.7%38.1%21.6%9.6%3.4%0.61%
Nov 202531.7%32.4%24.2%7.6%3.6%0.51%
Dec 202536.4%26.8%21.2%11.4%3.5%0.7%
Jan 202635.6%30.2%18.2%12.8%2.9%0.4%
Feb 202636.7%27.9%18.8%12.7%3.3%0.57%
Mar 202634.9%25.7%18.3%15.5%4.9%0.79%
Apr 202630%29.3%18.7%14.1%7.5%0.49%
May 202633.6%25.2%18.9%11.3%10.5%0.45%
Jun 202640.7%20.6%15.5%10.7%12.3%0.32%
Jul 202642.1%21.2%16.9%9.9%9.5%0.44%
Aug 202643.6%23%20.9%8.7%3.2%0.61%
Sep 2026——————

How has the Lifespan Fitness and Technogym comparison changed over the last 12 months?

How did search popularity change for New Zealand home fitness equipment brands in August 2026?

  1. In August 2026, Technogym gained estimated Share of Search among home fitness equipment brands in New Zealand, from 16.9% to 20.9%.

  2. Estimated monthly branded searches for Lifespan Fitness in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Lifespan Fitness’ and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lifespan Fitness

8 branded search terms

  • lifespan fitness
  • lifespan fitness exercise bike
  • lifespan fitness near me
  • lifespan fitness rower
  • lifespan fitness treadmill
  • lifespan treadmill
  • lifespanfitness
  • lifespanfitness treadmill

Technogym

13 branded search terms

  • technogym
  • technogym bikes
  • technogym com
  • technogym equipment
  • technogym exercise bike
  • technogym gym equipment
  • technogym home gym
  • technogym myrun treadmill
  • technogym near me
  • technogym nz
  • technogym online
  • technogym rower
  • technogym treadmill

How the Brand Demand Index is measured

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