Lido Cinema vs Reading Cinemas:Which is more popular by branded search in New Zealand?
In August 2026, Reading Cinemas had more branded searches than Lido Cinema among cinemas in New Zealand. Reading Cinemas was estimated to have 106K branded searches compared to Lido Cinema’s 23.2K, and held a 14.3% Share of Search versus Lido Cinema’s 3.1%.
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Which is more popular in search, Lido Cinema or Reading Cinemas?
Compare the cinema chains and independent cinemas New Zealanders book movie tickets with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reading Cinemas, Lido Cinema. The figures are in the table below the chart.
View monthly share of search table
| Month | Hoyts | Event Cinemas | Silky Otter | Reading Cinemas | Lido Cinema | Academy Cinemas | Lighthouse Cinema | The Embassy Theatre |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 24.8% | 18.7% | 12.9% | 4% | 2.6% | 1.7% | 0.03% |
| Nov 2025 | 38% | 24.4% | 17.3% | 12.9% | 3.1% | 2.6% | 1.7% | 0.03% |
| Dec 2025 | 40.2% | 25.3% | 15.5% | 13.1% | 2.8% | 1.7% | 1.4% | 0.02% |
| Jan 2026 | 38.2% | 21.6% | 18.9% | 13.5% | 4.1% | 2.2% | 1.4% | 0.03% |
| Feb 2026 | 36% | 22.3% | 19.5% | 13.6% | 4.1% | 2.7% | 1.8% | 0.03% |
| Mar 2026 | 38.5% | 24.3% | 17.1% | 11.9% | 3.9% | 2.8% | 1.5% | 0.05% |
| Apr 2026 | 37.2% | 25.8% | 16% | 13.4% | 3.4% | 2.7% | 1.5% | 0.05% |
| May 2026 | 35.8% | 24.1% | 17.4% | 15.1% | 3.7% | 2.5% | 1.3% | 0.04% |
| Jun 2026 | 36.1% | 25.5% | 17.1% | 13.4% | 3.3% | 3.3% | 1.2% | 0.04% |
| Jul 2026 | 37.3% | 26.9% | 15.3% | 14.6% | 2.7% | 2.2% | 0.98% | 0.06% |
| Aug 2026 | 36.8% | 27.1% | 14.8% | 14.3% | 3.1% | 2.6% | 1.4% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Lido Cinema and Reading Cinemas comparison changed over the last 12 months?
3 findings
- Reading Cinemas was ahead of Lido Cinema in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lido Cinema’s estimated Share of Search among cinemas in New Zealand moved from 4% to 3.1%, and its estimated monthly branded searches moved from 20K to 23.2K.
- Across the 11 months ending August 2026, Reading Cinemas’ estimated Share of Search among cinemas in New Zealand moved from 12.9% to 14.3%, and its estimated monthly branded searches moved from 64.1K to 106K.
How did search popularity change for New Zealand cinemas in August 2026?
2 changes
Estimated monthly branded searches for Reading Cinemas in New Zealand rose 65.9% over 11 measured months, from 64.1K to 106K in August 2026.
Estimated monthly branded searches for Lido Cinema in New Zealand rose 16% over 11 measured months, from 20K to 23.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lido Cinema’s and Reading Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lido Cinema
11 branded search terms
- lido cinema
- lido cinema movies
- lido cinema near me
- lido cinema new zealand
- lido cinema now showing
- lido cinema nz
- lido cinema session times
- lido cinema showtimes
- lido cinema tickets
- lidocinema
- the lido cinema
Reading Cinemas
18 branded search terms
- movie times at reading cinemas
- prices reading cinemas
- reading cinemas
- reading cinemas cost of tickets
- reading cinemas courtenay
- reading cinemas lynnmall
- reading cinemas movies
- reading cinemas near me
- reading cinemas new lynn movie times
- reading cinemas new lynn now showing
- reading cinemas nz
- reading cinemas session times
- reading cinemas the palms
- reading cinemas tickets
- readingcinemas
- readingcinemas co nz
- readingcinemas nz
- www reading cinemas
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.