Brandwave

Legendary Black Water Rafting Co vs Ruakuri Cave:Which is more popular?

In September 2026, Legendary Black Water Rafting Co had more branded searches than Ruakuri Cave among glowworm cave tours in New Zealand. Legendary Black Water Rafting Co had about 1,900 branded searches, while Ruakuri Cave had 1,600. Legendary Black Water Rafting Co made up 3.4% of all glowworm cave tour searches we track, and Ruakuri Cave accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about glowworm cave tours, both Legendary Black Water Rafting Co and Ruakuri Cave appeared in all four answers. Ruakuri Cave was mentioned before Legendary Black Water Rafting Co in every answer.

Among glowworm cave tours in New Zealand in September 2026

Who do people search for more?

Legendary Black Water Rafting Co, about 19% more searches than Ruakuri Cave

Legendary Black Water Rafting Co 1.9K searchesRuakuri Cave 1.6K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Legendary Black Water Rafting Co in 4 of 4Ruakuri Cave in 4 of 4

Who does AI recommend more?

Ruakuri Cave, named ahead of Legendary Black Water Rafting Co in every answer

Ruakuri Cave first in 3Legendary Black Water Rafting Co never first

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Top glowworm cave tours in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Legendary Black Water Rafting Co and Ruakuri Cave showed up in all four answers. Ruakuri Cave was listed before Legendary Black Water Rafting Co in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Waitomo Glowworm Caves1st
  2. Spellbound2nd
  3. Ruakuri Cave3rd
  4. Te Anau Glowworm Caves4th
  5. Legendary Black Water Rafting Co5th
  6. Kawiti Glow Worm Caves–
  7. Waitomo Adventures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waitomo Glowworm Caves4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Legendary Black Water Rafting Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ruakuri Cave4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Spellbound4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Te Anau Glowworm Caves3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kawiti Glow Worm Caves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Waitomo Adventures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about glowworm cave tours

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Legendary Black Water Rafting Co or Ruakuri Cave more popular in search?

This chart shows how often people search Google for Legendary Black Water Rafting Co and Ruakuri Cave by name. Each line represents a brand's share of searches for all seven glowworm cave tours we track, month by month, from searches in New Zealand.

Legendary Black Water Rafting Co and Ruakuri Cave among glowworm cave tours in New Zealand, by month

Share of searches by month for Legendary Black Water Rafting Co, Ruakuri Cave. The figures are in the table below the chart.

View monthly share of searches table
MonthWaitomo Glowworm CavesTe Anau Glowworm CavesKawiti Glow Worm CavesLegendary Black Water Rafting CoRuakuri CaveSpellboundWaitomo Adventures
Oct 202577.4%7%7%3.8%3.8%0.59%0.51%
Nov 202578.5%6.6%6.6%4.4%2.9%0.45%0.48%
Dec 202576.5%6.4%7.9%5.3%2.8%0.45%0.58%
Jan 202677.3%6.6%8%4.4%2.9%0.37%0.39%
Feb 202678.8%5.9%7.2%4.8%2.6%0.38%0.42%
Mar 202681.9%5.7%5.7%3.8%2%0.4%0.51%
Apr 202681.4%6%4.9%4%2.6%0.57%0.53%
May 202681.6%5.9%4.9%3.9%2.7%0.53%0.53%
Jun 202683.8%5.4%4.2%3.6%2%0.56%0.47%
Jul 202684.7%4.4%4.4%3%2.4%0.68%0.39%
Aug 202684.7%5.1%3.4%3.4%2.1%0.75%0.45%
Sep 202681.2%6.4%5.1%3.4%2.8%0.78%0.37%

How has the Legendary Black Water Rafting Co and Ruakuri Cave comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand glowworm cave tours in September 2026?

2 changes

  1. In September 2026, Ruakuri Cave gained share of searches among glowworm cave tours in New Zealand, from 2.1% to 2.8%.

  2. Estimated monthly branded searches for Legendary Black Water Rafting Co in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Legendary Black Water Rafting Co’s and Ruakuri Cave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Legendary Black Water Rafting Co

1 branded search term

  • legendary black water rafting co

Ruakuri Cave

1 branded search term

  • ruakuri cave

How the Brand Demand Index is measured

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