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Glowworm cave tours in New Zealand:Which brands are most popular in search?

In August 2026, Te Anau Glowworm Caves was the most searched among glowworm cave tours in New Zealand, with an estimated 2.9K branded searches and 31.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Te Anau Glowworm Caves31.4%
  2. Spellbound30.1%
  3. Legendary Black Water Rafting Co18.4%
  4. Kawiti Glow Worm Caves17.5%
  5. Waitomo Adventures2.5%

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Share of SearchLeaderboard

Compare the glowworm cave and black water rafting tours visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among glowworm cave tours in New Zealand, by month

Share of Search by month for Te Anau Glowworm Caves, Spellbound, Legendary Black Water Rafting Co, Kawiti Glow Worm Caves, Waitomo Adventures. The figures are in the table below the chart.

View monthly share of search table
MonthTe Anau Glowworm CavesSpellboundLegendary Black Water Rafting CoKawiti Glow Worm CavesWaitomo Adventures
Oct 202532.6%18.6%16.9%29.6%2.3%
Nov 202529.8%20.5%19.5%27.9%2.2%
Dec 202527.8%15.9%22%31.8%2.5%
Jan 202629%16.4%19.2%33.6%1.8%
Feb 202627.3%18.5%21.3%30.9%2.1%
Mar 202629.8%20.4%19.4%27.6%2.7%
Apr 202631.2%21.8%20.4%23.7%2.8%
May 202629.7%25.5%19.1%23%2.7%
Jun 202632.3%19.6%20.9%24.1%3.2%
Jul 202627.8%24.9%18.5%26.4%2.4%
Aug 202631.4%30.1%18.4%17.5%2.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Te Anau Glowworm Caves

    31.4%

    held 1st · 2.9K estimated branded searches · +13.4% vs prior month · +3.6 points

  2. 2.Spellbound

    30.1%

    moved from 3rd to 2nd · 2.8K estimated branded searches · +21.1% vs prior month · +5.2 points

  3. 3.Legendary Black Water Rafting Co

    18.4%

    moved from 4th to 3rd · 1.7K estimated branded searches · 0% vs prior month · -0.1 points

  4. 4.Kawiti Glow Worm Caves

    17.5%

    moved from 2nd to 4th · 1.6K estimated branded searches · -33.3% vs prior month · -8.8 points

  5. 5.Waitomo Adventures

    2.5%

    held 5th · 230 estimated branded searches · +4.5% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among glowworm cave tours in New Zealand?

In August 2026, Te Anau Glowworm Caves was the most searched among glowworm cave tours in New Zealand, with an estimated 2.9K branded searches and 31.4% estimated Share of Search within this set. Spellbound is in 2nd place, 1.3 percentage points behind at 30.1% Share of Search.

New Zealand glowworm cave tours, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Te Anau Glowworm Caves32.6% → 31.4%32.6%Oct 202527.3%Feb 20261st
Spellbound18.6% → 30.1%30.1%Aug 202615.9%Dec 20253rd → 2nd
Legendary Black Water Rafting Co16.9% → 18.4%22%Dec 202516.9%Oct 20254th → 3rd
Kawiti Glow Worm Caves29.6% → 17.5%33.6%Jan 202617.5%Aug 20262nd → 4th
Waitomo Adventures2.3% → 2.5%3.2%Jun 20261.8%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Te Anau Glowworm Caves’ estimated Share of Search among glowworm cave tours in New Zealand decreased from 32.6% to 31.4%.
  • Across the 11 months ending August 2026, Spellbound’s estimated Share of Search among glowworm cave tours in New Zealand increased from 18.6% to 30.1%.
  • Across the 11 months ending August 2026, Legendary Black Water Rafting Co’s estimated Share of Search among glowworm cave tours in New Zealand increased from 16.9% to 18.4%.
  • Across the 11 months ending August 2026, Kawiti Glow Worm Caves’ estimated Share of Search among glowworm cave tours in New Zealand decreased from 29.6% to 17.5%.
  • Across the 11 months ending August 2026, Te Anau Glowworm Caves’ estimated Share of Search among glowworm cave tours in New Zealand peaked at 32.6% in October 2025 and was lowest at 27.3% in February 2026.
  • Across the 11 months ending August 2026, Spellbound’s estimated Share of Search among glowworm cave tours in New Zealand peaked at 30.1% in August 2026 and was lowest at 15.9% in December 2025.
  • Across the 11 months ending August 2026, Legendary Black Water Rafting Co’s estimated Share of Search among glowworm cave tours in New Zealand peaked at 22% in December 2025 and was lowest at 16.9% in October 2025.
  • Across the 11 months ending August 2026, Kawiti Glow Worm Caves’ estimated Share of Search among glowworm cave tours in New Zealand peaked at 33.6% in January 2026 and was lowest at 17.5% in August 2026.
  • Across the 11 months ending August 2026, Waitomo Adventures’ estimated Share of Search among glowworm cave tours in New Zealand peaked at 3.2% in June 2026 and was lowest at 1.8% in January 2026.
  • Across the 11 months ending August 2026, Spellbound rose from 3rd to 2nd among glowworm cave tours in New Zealand.
  • Across the 11 months ending August 2026, Legendary Black Water Rafting Co rose from 4th to 3rd among glowworm cave tours in New Zealand.
  • Across the 11 months ending August 2026, Kawiti Glow Worm Caves fell from 2nd to 4th among glowworm cave tours in New Zealand.
  • Across the 11 months ending August 2026, Waitomo Adventures held steady: its estimated Share of Search among glowworm cave tours in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand glowworm cave tours in August 2026?

  1. In August 2026, Spellbound overtook Kawiti Glow Worm Caves to rank 2nd among glowworm cave tours in New Zealand, at 30.1%.

  2. In August 2026, Te Anau Glowworm Caves gained estimated Share of Search among glowworm cave tours in New Zealand, from 27.8% to 31.4%.

  3. In August 2026, Kawiti Glow Worm Caves lost estimated Share of Search among glowworm cave tours in New Zealand, from 26.4% to 17.5%.

  4. In August 2026, Legendary Black Water Rafting Co rose from 4th to 3rd among glowworm cave tours in New Zealand.

  5. Estimated monthly branded searches for Waitomo Adventures in New Zealand fell 32.4% over 11 measured months, from 340 to 230 in August 2026.

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