Brandwave

Kawiti Glow Worm Caves vs Ruakuri Cave:Which is more popular?

In September 2026, Kawiti Glow Worm Caves had more branded searches than Ruakuri Cave among glowworm cave tours in New Zealand. Kawiti Glow Worm Caves had about 2,900 branded searches, while Ruakuri Cave had 1,600. Kawiti Glow Worm Caves made up 5.1% of all glowworm cave tour searches we track, and Ruakuri Cave accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about glowworm cave tours, Ruakuri Cave appeared in all four answers and Kawiti Glow Worm Caves in none.

Among glowworm cave tours in New Zealand in September 2026

Who do people search for more?

Kawiti Glow Worm Caves, about 81% more searches than Ruakuri Cave

Kawiti Glow Worm Caves 2.9K searchesRuakuri Cave 1.6K searches

Who does AI mention more?

Ruakuri Cave, mentioned in every answer we collected

Ruakuri Cave in 4 of 4Kawiti Glow Worm Caves in 0 of 4

Who does AI recommend more?

Ruakuri Cave, the only one of the two named

Ruakuri Cave first in 3Kawiti Glow Worm Caves never named

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Top glowworm cave tours in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ruakuri Cave appeared in all four answers. Kawiti Glow Worm Caves did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Waitomo Glowworm Caves1st
  2. Spellbound2nd
  3. Ruakuri Cave3rd
  4. Te Anau Glowworm Caves4th
  5. Legendary Black Water Rafting Co5th
  6. Kawiti Glow Worm Caves–
  7. Waitomo Adventures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waitomo Glowworm Caves4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Legendary Black Water Rafting Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ruakuri Cave4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Spellbound4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Te Anau Glowworm Caves3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kawiti Glow Worm Caves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Waitomo Adventures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about glowworm cave tours

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kawiti Glow Worm Caves or Ruakuri Cave more popular in search?

This chart shows how often people search Google for Kawiti Glow Worm Caves and Ruakuri Cave by name. Each line represents a brand's share of searches for all seven glowworm cave tours we track, month by month, from searches in New Zealand.

Kawiti Glow Worm Caves and Ruakuri Cave among glowworm cave tours in New Zealand, by month

Share of searches by month for Kawiti Glow Worm Caves, Ruakuri Cave. The figures are in the table below the chart.

View monthly share of searches table
MonthWaitomo Glowworm CavesTe Anau Glowworm CavesKawiti Glow Worm CavesLegendary Black Water Rafting CoRuakuri CaveSpellboundWaitomo Adventures
Oct 202577.4%7%7%3.8%3.8%0.59%0.51%
Nov 202578.5%6.6%6.6%4.4%2.9%0.45%0.48%
Dec 202576.5%6.4%7.9%5.3%2.8%0.45%0.58%
Jan 202677.3%6.6%8%4.4%2.9%0.37%0.39%
Feb 202678.8%5.9%7.2%4.8%2.6%0.38%0.42%
Mar 202681.9%5.7%5.7%3.8%2%0.4%0.51%
Apr 202681.4%6%4.9%4%2.6%0.57%0.53%
May 202681.6%5.9%4.9%3.9%2.7%0.53%0.53%
Jun 202683.8%5.4%4.2%3.6%2%0.56%0.47%
Jul 202684.7%4.4%4.4%3%2.4%0.68%0.39%
Aug 202684.7%5.1%3.4%3.4%2.1%0.75%0.45%
Sep 202681.2%6.4%5.1%3.4%2.8%0.78%0.37%

How has the Kawiti Glow Worm Caves and Ruakuri Cave comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand glowworm cave tours in September 2026?

2 changes

  1. In September 2026, Kawiti Glow Worm Caves gained share of searches among glowworm cave tours in New Zealand, from 3.4% to 5.1%.

  2. In September 2026, Ruakuri Cave gained share of searches among glowworm cave tours in New Zealand, from 2.1% to 2.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kawiti Glow Worm Caves’ and Ruakuri Cave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kawiti Glow Worm Caves

1 branded search term

  • kawiti caves

Ruakuri Cave

1 branded search term

  • ruakuri cave

How the Brand Demand Index is measured

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