How popular isWaitomo Adventures?
In September 2026, people searched for Waitomo Adventures by name about 210 times in New Zealand, a 34.4% decrease from the previous year. These searches made up 0.37% of all New Zealand glowworm cave tour searches, placing Waitomo Adventures seventh out of seven tours. When we asked both ChatGPT and Google AI Overviews about glowworm cave tours, Waitomo Adventures did not appear in any of the answers.
Waitomo Adventures is the seventh most searched of 7 competitors and not listed in any AI answer.
Waitomo Glowworm CavesShare of searches 81.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Te Anau Glowworm CavesShare of searches 6.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
Kawiti Glow Worm CavesShare of searches 5.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –- Legendary Black Water Rafting CoShare of searches 3.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 5th
Waitomo AdventuresShare of searches 0.37%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Follow Waitomo Adventures and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top glowworm cave tours in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Waitomo Adventures did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Waitomo Glowworm Caves4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Legendary Black Water Rafting Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ruakuri Cave4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Spellbound4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Te Anau Glowworm Caves3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kawiti Glow Worm Caves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Waitomo Adventures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about glowworm cave tours
4 answers
Asked ChatGPT
“Which glowworm cave tour should I book in New Zealand?”
Asked ChatGPT
“What are the best glowworm cave tours in New Zealand?”
Asked ChatGPT
“What's the best glowworm cave tour in New Zealand for a nature adventure?”
Searched Google, AI Overview
“glowworm cave tours”
Searched Google, AI Overview
“black water rafting”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which glowworm cave tours compete with Waitomo Adventures?
Share of searches by month for Waitomo Glowworm Caves, Te Anau Glowworm Caves, Kawiti Glow Worm Caves, Legendary Black Water Rafting Co, Ruakuri Cave, Waitomo Adventures. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waitomo Glowworm Caves | Te Anau Glowworm Caves | Kawiti Glow Worm Caves | Legendary Black Water Rafting Co | Ruakuri Cave | Spellbound | Waitomo Adventures |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.4% | 7% | 7% | 3.8% | 3.8% | 0.59% | 0.51% |
| Nov 2025 | 78.5% | 6.6% | 6.6% | 4.4% | 2.9% | 0.45% | 0.48% |
| Dec 2025 | 76.5% | 6.4% | 7.9% | 5.3% | 2.8% | 0.45% | 0.58% |
| Jan 2026 | 77.3% | 6.6% | 8% | 4.4% | 2.9% | 0.37% | 0.39% |
| Feb 2026 | 78.8% | 5.9% | 7.2% | 4.8% | 2.6% | 0.38% | 0.42% |
| Mar 2026 | 81.9% | 5.7% | 5.7% | 3.8% | 2% | 0.4% | 0.51% |
| Apr 2026 | 81.4% | 6% | 4.9% | 4% | 2.6% | 0.57% | 0.53% |
| May 2026 | 81.6% | 5.9% | 4.9% | 3.9% | 2.7% | 0.53% | 0.53% |
| Jun 2026 | 83.8% | 5.4% | 4.2% | 3.6% | 2% | 0.56% | 0.47% |
| Jul 2026 | 84.7% | 4.4% | 4.4% | 3% | 2.4% | 0.68% | 0.39% |
| Aug 2026 | 84.7% | 5.1% | 3.4% | 3.4% | 2.1% | 0.75% | 0.45% |
| Sep 2026 | 81.2% | 6.4% | 5.1% | 3.4% | 2.8% | 0.78% | 0.37% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.2% | 45.9K | +15.6% | -3.6 points | |
| 2, held 2nd | 6.4% | 3.6K | +50% | +1.2 points | |
| 3, held 3rd | 5.1% | 2.9K | +81.3% | +1.7 points | |
| 4, held 4th | 3.4% | 1.9K | +18.8% | -0.1 points | |
| 5, held 5th | 2.8% | 1.6K | +60% | +0.7 points | |
| 6, held 6th | 0.78% | 440 | +25.7% | 0 points | |
| 7, held 7th | 0.37% | 210 | 0% | -0.1 points |
81.2%
Held 1st. 45.9K estimated branded searches, +15.6% vs prior month. Share -3.6 points.
6.4%
Held 2nd. 3.6K estimated branded searches, +50% vs prior month. Share +1.2 points.
5.1%
Held 3rd. 2.9K estimated branded searches, +81.3% vs prior month. Share +1.7 points.
Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.
2.8%
Held 5th. 1.6K estimated branded searches, +60% vs prior month. Share +0.7 points.
0.78%
Held 6th. 440 estimated branded searches, +25.7% vs prior month. Share 0 points.
0.37%
Held 7th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Waitomo Adventures and its closest rivals
- Waitomo Adventures vs Te Anau Glowworm Caves: compare popularity
- Waitomo Adventures vs Kawiti Glow Worm Caves: compare popularity
- Waitomo Adventures vs Legendary Black Water Rafting Co: compare popularity
- Waitomo Adventures vs Ruakuri Cave: compare popularity
- Waitomo Adventures vs Spellbound: compare popularity
- Compare Waitomo Adventures with any brand
Every comparison with Waitomo Adventures
6 comparisons
How has branded search demand for Waitomo Adventures changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Waitomo Adventures in New Zealand fell from 320 to 210.
- Across the 12 months ending September 2026, Waitomo Adventures’ share of searches among glowworm cave tours in New Zealand held steady, from 0.51% to 0.37%.
How did search popularity change for New Zealand glowworm cave tours in September 2026?
6 changes
In September 2026, Kawiti Glow Worm Caves gained share of searches among glowworm cave tours in New Zealand, from 3.4% to 5.1%.
In September 2026, Te Anau Glowworm Caves gained share of searches among glowworm cave tours in New Zealand, from 5.1% to 6.4%.
In September 2026, Ruakuri Cave gained share of searches among glowworm cave tours in New Zealand, from 2.1% to 2.8%.
In September 2026, Waitomo Glowworm Caves lost share of searches among glowworm cave tours in New Zealand, from 84.7% to 81.2%.
Estimated monthly branded searches for Spellbound in New Zealand rose 18.9% over 12 measured months, from 370 to 440 in September 2026.
Estimated monthly branded searches for Waitomo Adventures in New Zealand fell 34.4% over 12 measured months, from 320 to 210 in September 2026.
How are Waitomo Adventures’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Waitomo Adventures’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- waitomo adventures
- waitomoadventures
Do you work for Waitomo Adventures? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Waitomo Adventures your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.