Spellbound vs Waitomo Adventures:Which is more popular by branded search in New Zealand?
In August 2026, Spellbound had more branded searches than Waitomo Adventures among glowworm cave tours in New Zealand. Spellbound was estimated to have 2.8K branded searches compared to Waitomo Adventures’ 230, and held a 30.1% Share of Search versus Waitomo Adventures’ 2.5%.
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Which is more popular in search, Spellbound or Waitomo Adventures?
Compare the glowworm cave and black water rafting tours visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spellbound, Waitomo Adventures. The figures are in the table below the chart.
View monthly share of search table
| Month | Te Anau Glowworm Caves | Spellbound | Legendary Black Water Rafting Co | Kawiti Glow Worm Caves | Waitomo Adventures |
|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 18.6% | 16.9% | 29.6% | 2.3% |
| Nov 2025 | 29.8% | 20.5% | 19.5% | 27.9% | 2.2% |
| Dec 2025 | 27.8% | 15.9% | 22% | 31.8% | 2.5% |
| Jan 2026 | 29% | 16.4% | 19.2% | 33.6% | 1.8% |
| Feb 2026 | 27.3% | 18.5% | 21.3% | 30.9% | 2.1% |
| Mar 2026 | 29.8% | 20.4% | 19.4% | 27.6% | 2.7% |
| Apr 2026 | 31.2% | 21.8% | 20.4% | 23.7% | 2.8% |
| May 2026 | 29.7% | 25.5% | 19.1% | 23% | 2.7% |
| Jun 2026 | 32.3% | 19.6% | 20.9% | 24.1% | 3.2% |
| Jul 2026 | 27.8% | 24.9% | 18.5% | 26.4% | 2.4% |
| Aug 2026 | 31.4% | 30.1% | 18.4% | 17.5% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the Spellbound and Waitomo Adventures comparison changed over the last 12 months?
3 findings
- Spellbound was ahead of Waitomo Adventures in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spellbound’s estimated Share of Search among glowworm cave tours in New Zealand moved from 18.6% to 30.1%, and its estimated monthly branded searches held steady at 2.8K.
- Across the 11 months ending August 2026, Waitomo Adventures’ estimated Share of Search among glowworm cave tours in New Zealand moved from 2.3% to 2.5%, and its estimated monthly branded searches moved from 340 to 230.
How did search popularity change for New Zealand glowworm cave tours in August 2026?
2 changes
In August 2026, Spellbound overtook Kawiti Glow Worm Caves to rank 2nd among glowworm cave tours in New Zealand, at 30.1%.
Estimated monthly branded searches for Waitomo Adventures in New Zealand fell 32.4% over 11 measured months, from 340 to 230 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Spellbound’s and Waitomo Adventures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spellbound
4 branded search terms
- spellbound cave tour
- spellbound glowworm
- spellbound glowworm and cave tour
- spellbound glowworm caves
Waitomo Adventures
5 branded search terms
- waitomo adventures
- waitomo adventures lost world tour
- waitomo adventures near me
- waitomo co nz
- waitomoadventures
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.