How popular isWaitomo Adventures in search?
In August 2026, there were an estimated 230 branded searches for Waitomo Adventures in New Zealand which is down 32.4% over the last 11 months. Waitomo Adventures holds 2.5% estimated Share of Search among New Zealand glowworm cave tours and is ranked 5th of 5 competitors for search popularity.
Te Anau Glowworm Caves31.4%Spellbound30.1%
Legendary Black Water Rafting Co18.4%
Kawiti Glow Worm Caves17.5%Waitomo Adventures2.5%
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Which glowworm cave tours compete with Waitomo Adventures?
Share of Search by month for Te Anau Glowworm Caves, Spellbound, Legendary Black Water Rafting Co, Kawiti Glow Worm Caves, Waitomo Adventures. The figures are in the table below the chart.
View monthly share of search table
| Month | Te Anau Glowworm Caves | Spellbound | Legendary Black Water Rafting Co | Kawiti Glow Worm Caves | Waitomo Adventures |
|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 18.6% | 16.9% | 29.6% | 2.3% |
| Nov 2025 | 29.8% | 20.5% | 19.5% | 27.9% | 2.2% |
| Dec 2025 | 27.8% | 15.9% | 22% | 31.8% | 2.5% |
| Jan 2026 | 29% | 16.4% | 19.2% | 33.6% | 1.8% |
| Feb 2026 | 27.3% | 18.5% | 21.3% | 30.9% | 2.1% |
| Mar 2026 | 29.8% | 20.4% | 19.4% | 27.6% | 2.7% |
| Apr 2026 | 31.2% | 21.8% | 20.4% | 23.7% | 2.8% |
| May 2026 | 29.7% | 25.5% | 19.1% | 23% | 2.7% |
| Jun 2026 | 32.3% | 19.6% | 20.9% | 24.1% | 3.2% |
| Jul 2026 | 27.8% | 24.9% | 18.5% | 26.4% | 2.4% |
| Aug 2026 | 31.4% | 30.1% | 18.4% | 17.5% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.4% | 2.9K | +13.4% | +3.6 points | |
| 2, moved from 3rd to 2nd | 30.1% | 2.8K | +21.1% | +5.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 18.4% | 1.7K | 0% | -0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 17.5% | 1.6K | -33.3% | -8.8 pointsmoved from 2nd to 4th | |
| 5, held 5th | 2.5% | 230 | +4.5% | +0.1 points |
31.4%
held 1st · 2.9K estimated branded searches · +13.4% vs prior month · +3.6 points
30.1%
moved from 3rd to 2nd · 2.8K estimated branded searches · +21.1% vs prior month · +5.2 points
moved from 4th to 3rd · 1.7K estimated branded searches · 0% vs prior month · -0.1 points
17.5%
moved from 2nd to 4th · 1.6K estimated branded searches · -33.3% vs prior month · -8.8 points
2.5%
held 5th · 230 estimated branded searches · +4.5% vs prior month · +0.1 points
Compare search popularity between Waitomo Adventures and its closest rivals
- Waitomo Adventures vs Te Anau Glowworm Caves: compare search popularity
- Waitomo Adventures vs Legendary Black Water Rafting Co: compare search popularity
- Waitomo Adventures vs Kawiti Glow Worm Caves: compare search popularity
- Compare Waitomo Adventures with any brand
How has branded search demand for Waitomo Adventures changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Waitomo Adventures in New Zealand fell from 340 to 230.
- Across the 11 months ending August 2026, Waitomo Adventures’ estimated Share of Search among glowworm cave tours in New Zealand peaked at 3.2% in June 2026 and was lowest at 1.8% in January 2026.
How did search popularity change for New Zealand glowworm cave tours in August 2026?
5 changes
In August 2026, Spellbound overtook Kawiti Glow Worm Caves to rank 2nd among glowworm cave tours in New Zealand, at 30.1%.
In August 2026, Te Anau Glowworm Caves gained estimated Share of Search among glowworm cave tours in New Zealand, from 27.8% to 31.4%.
In August 2026, Kawiti Glow Worm Caves lost estimated Share of Search among glowworm cave tours in New Zealand, from 26.4% to 17.5%.
In August 2026, Legendary Black Water Rafting Co rose from 4th to 3rd among glowworm cave tours in New Zealand.
Estimated monthly branded searches for Waitomo Adventures in New Zealand fell 32.4% over 11 measured months, from 340 to 230 in August 2026.
How is Waitomo Adventures measured?
Brandwave collects information about searches that people make online using Waitomo Adventures’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- waitomo adventures
- waitomo adventures lost world tour
- waitomo adventures near me
- waitomo co nz
- waitomoadventures
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Is Waitomo Adventures your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.