Brandwave

How popular isWaitomo Glowworm Caves?

In September 2026, people searched for Waitomo Glowworm Caves by name about 48,000 times in New Zealand, a 6.5% decrease from the previous year. These searches made up 81.2% of all New Zealand glowworm cave tour searches, placing Waitomo Glowworm Caves first out of seven tours. When we asked both ChatGPT and Google AI Overviews about glowworm cave tours, Waitomo Glowworm Caves appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Waitomo Glowworm Caves is the most searched of 7 competitors and the most recommended in AI answers.

  1. Waitomo Glowworm CavesShare of searches 81.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Te Anau Glowworm CavesShare of searches 6.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. Kawiti Glow Worm CavesShare of searches 5.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Legendary Black Water Rafting CoShare of searches 3.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 5th
  5. Ruakuri CaveShare of searches 2.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

+2 more

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Top glowworm cave tours in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Waitomo Glowworm Caves appeared in all four answers. Waitomo Glowworm Caves is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Waitomo Glowworm Caves1st
  2. Spellbound2nd
  3. Ruakuri Cave3rd
  4. Te Anau Glowworm Caves4th
  5. Legendary Black Water Rafting Co5th
  6. Kawiti Glow Worm Caves–
  7. Waitomo Adventures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waitomo Glowworm Caves4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Legendary Black Water Rafting Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ruakuri Cave4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Spellbound4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Te Anau Glowworm Caves3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kawiti Glow Worm Caves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Waitomo Adventures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about glowworm cave tours

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which glowworm cave tours compete with Waitomo Glowworm Caves?

Waitomo Glowworm Caves against glowworm cave tours in New Zealand, by month

Share of searches by month for Waitomo Glowworm Caves, Te Anau Glowworm Caves, Kawiti Glow Worm Caves, Legendary Black Water Rafting Co, Ruakuri Cave. The figures are in the table below the chart.

View monthly share of searches table
MonthWaitomo Glowworm CavesTe Anau Glowworm CavesKawiti Glow Worm CavesLegendary Black Water Rafting CoRuakuri CaveSpellboundWaitomo Adventures
Oct 202577.4%7%7%3.8%3.8%0.59%0.51%
Nov 202578.5%6.6%6.6%4.4%2.9%0.45%0.48%
Dec 202576.5%6.4%7.9%5.3%2.8%0.45%0.58%
Jan 202677.3%6.6%8%4.4%2.9%0.37%0.39%
Feb 202678.8%5.9%7.2%4.8%2.6%0.38%0.42%
Mar 202681.9%5.7%5.7%3.8%2%0.4%0.51%
Apr 202681.4%6%4.9%4%2.6%0.57%0.53%
May 202681.6%5.9%4.9%3.9%2.7%0.53%0.53%
Jun 202683.8%5.4%4.2%3.6%2%0.56%0.47%
Jul 202684.7%4.4%4.4%3%2.4%0.68%0.39%
Aug 202684.7%5.1%3.4%3.4%2.1%0.75%0.45%
Sep 202681.2%6.4%5.1%3.4%2.8%0.78%0.37%

  1. 1.Waitomo Glowworm Caves

    81.2%

    Held 1st. 45.9K estimated branded searches, +15.6% vs prior month. Share -3.6 points.

  2. 2.Te Anau Glowworm Caves

    6.4%

    Held 2nd. 3.6K estimated branded searches, +50% vs prior month. Share +1.2 points.

  3. 3.Kawiti Glow Worm Caves

    5.1%

    Held 3rd. 2.9K estimated branded searches, +81.3% vs prior month. Share +1.7 points.

  4. 4.Legendary Black Water Rafting Co

    3.4%

    Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.1 points.

  5. 5.Ruakuri Cave

    2.8%

    Held 5th. 1.6K estimated branded searches, +60% vs prior month. Share +0.7 points.

  6. 6.Spellbound

    0.78%

    Held 6th. 440 estimated branded searches, +25.7% vs prior month. Share 0 points.

  7. 7.Waitomo Adventures

    0.37%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Waitomo Glowworm Caves and its closest rivals

Every comparison with Waitomo Glowworm Caves

15 comparisons

How has branded search demand for Waitomo Glowworm Caves changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Waitomo Glowworm Caves in New Zealand fell from 51.4K to 48K.
  • Across the 12 months ending September 2026, Waitomo Glowworm Caves’ share of searches among glowworm cave tours in New Zealand increased from 77.4% to 81.2%.
  • Across the 12 months ending September 2026, Waitomo Glowworm Caves’ share of searches among glowworm cave tours in New Zealand peaked at 84.7% in August 2026 and was lowest at 76.5% in December 2025.

How did search popularity change for New Zealand glowworm cave tours in September 2026?

6 changes

  1. In September 2026, Kawiti Glow Worm Caves gained share of searches among glowworm cave tours in New Zealand, from 3.4% to 5.1%.

  2. In September 2026, Te Anau Glowworm Caves gained share of searches among glowworm cave tours in New Zealand, from 5.1% to 6.4%.

  3. In September 2026, Ruakuri Cave gained share of searches among glowworm cave tours in New Zealand, from 2.1% to 2.8%.

  4. In September 2026, Waitomo Glowworm Caves lost share of searches among glowworm cave tours in New Zealand, from 84.7% to 81.2%.

  5. Estimated monthly branded searches for Spellbound in New Zealand rose 18.9% over 12 measured months, from 370 to 440 in September 2026.

  6. Estimated monthly branded searches for Waitomo Adventures in New Zealand fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

How are Waitomo Glowworm Caves’ branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Waitomo Glowworm Caves’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • waitomo caves
  • waitomo caves booking
  • waitomo caves lost world
  • waitomo caves museum
  • waitomo caves tickets
  • waitomo caves tour
  • waitomo caves walk
  • waitomo glowworm caves
  • waitomo glowworm caves tickets
  • waitomo glowworm caves tour

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How the Brand Demand Index is measured

Where does Waitomo Glowworm Caves compete?

Waitomo Glowworm Caves is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Visitor attractions5th of 169.6%Show ranking
Glowworm cave tours1st of 781.2%Shown above
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