Skyline Queenstown vs Waitomo Glowworm Caves:Which is more popular by branded search in New Zealand?
In August 2026, Skyline Queenstown had more branded searches than Waitomo Glowworm Caves among visitor attractions in New Zealand. Skyline Queenstown was estimated to have 49.1K branded searches compared to Waitomo Glowworm Caves’ 44.4K, and held a 10.3% Share of Search versus Waitomo Glowworm Caves’ 9.3%.
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Which is more popular in search, Skyline Queenstown or Waitomo Glowworm Caves?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skyline Queenstown, Waitomo Glowworm Caves. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Skyline Queenstown and Waitomo Glowworm Caves comparison changed over the last 12 months?
3 findings
- The lead changed hands 8 times in the 11 months ending August 2026: Waitomo Glowworm Caves took it in November 2025, Skyline Queenstown took it in December 2025, Waitomo Glowworm Caves took it in January 2026, Skyline Queenstown took it in February 2026, Waitomo Glowworm Caves took it in March 2026, Skyline Queenstown took it in April 2026, Waitomo Glowworm Caves took it in June 2026, Skyline Queenstown took it in August 2026.
- Across the 11 months ending August 2026, Skyline Queenstown’s estimated Share of Search among visitor attractions in New Zealand moved from 9.4% to 10.3%, and its estimated monthly branded searches moved from 55.5K to 49.1K.
- Across the 11 months ending August 2026, Waitomo Glowworm Caves’ estimated Share of Search among visitor attractions in New Zealand moved from 9% to 9.3%, and its estimated monthly branded searches moved from 53.1K to 44.4K.
How did search popularity change for New Zealand visitor attractions in August 2026?
3 changes
In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.
In August 2026, Skyline Queenstown gained estimated Share of Search among visitor attractions in New Zealand, from 8.9% to 10.3%.
Estimated monthly branded searches for Waitomo Glowworm Caves in New Zealand fell 16.5% over 11 measured months, from 53.1K to 44.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Skyline Queenstown’s and Waitomo Glowworm Caves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Skyline Queenstown
15 branded search terms
- bookme skyline queenstown
- skyline gondola queenstown
- skyline gondola queenstown price
- skyline gondola queenstown tickets
- skyline luge queenstown
- skyline queenstown
- skyline queenstown 53 brecon street queenstown 9300
- skyline queenstown 53 brecon street queenstown 9300 new zealand
- skyline queenstown brecon street queenstown
- skyline queenstown brecon street queenstown new zealand
- skyline queenstown deals
- skyline queenstown hours
- skyline queenstown price
- skyline queenstown tickets
- skylinequeenstown
Waitomo Glowworm Caves
20 branded search terms
- auckland to waitomo caves
- waitomo caves
- waitomo caves booking
- waitomo caves deals
- waitomo caves lost world
- waitomo caves museum
- waitomo caves prices
- waitomo caves tickets
- waitomo caves tour
- waitomo caves walk
- waitomo com
- waitomo glowworm caves
- waitomo glowworm caves prices
- waitomo glowworm caves reviews
- waitomo glowworm caves tickets
- waitomo glowworm caves tour
- waitomo glowworm caves waitomo village rd waitomo caves
- waitomo glowworm caves waitomo village rd waitomo caves new zealand
- waitomo glowworm caves waitomo village road waitomo caves
- waitomo glowworm caves waitomo village road waitomo caves new zealand
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.