Kelly Tarlton's vs Waitomo Glowworm Caves:Which is more popular by branded search in New Zealand?
In August 2026, Kelly Tarlton's had more branded searches than Waitomo Glowworm Caves among visitor attractions in New Zealand. Kelly Tarlton's was estimated to have 52.5K branded searches compared to Waitomo Glowworm Caves’ 44.4K, and held an 11.1% Share of Search versus Waitomo Glowworm Caves’ 9.3%.
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Which is more popular in search, Kelly Tarlton's or Waitomo Glowworm Caves?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kelly Tarlton's, Waitomo Glowworm Caves. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Kelly Tarlton's and Waitomo Glowworm Caves comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Waitomo Glowworm Caves took it in November 2025, Kelly Tarlton's took it in May 2026.
- Across the 11 months ending August 2026, Kelly Tarlton's’ estimated Share of Search among visitor attractions in New Zealand moved from 9.7% to 11.1%, and its estimated monthly branded searches moved from 57.3K to 52.5K.
- Across the 11 months ending August 2026, Waitomo Glowworm Caves’ estimated Share of Search among visitor attractions in New Zealand moved from 9% to 9.3%, and its estimated monthly branded searches moved from 53.1K to 44.4K.
How did search popularity change for New Zealand visitor attractions in August 2026?
2 changes
In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.
Estimated monthly branded searches for Waitomo Glowworm Caves in New Zealand fell 16.5% over 11 measured months, from 53.1K to 44.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kelly Tarlton's’ and Waitomo Glowworm Caves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kelly Tarlton's
17 branded search terms
- book me kelly tarltons
- cheap kelly tarltons tickets
- grabone kelly tarltons
- kelly tarlton
- kelly tarlton hours
- kelly tarlton opening hours
- kelly tarlton prices
- kelly tarlton tickets
- kelly tarlton's
- kelly tarltons bookme
- kelly tarltons deals
- kelly tarltons deals grab one
- kelly tarltons discount
- kelly tarltons near me
- kelly tarltons penguin
- kellytarltons co nz
- sealife kelly tarltons
Waitomo Glowworm Caves
20 branded search terms
- auckland to waitomo caves
- waitomo caves
- waitomo caves booking
- waitomo caves deals
- waitomo caves lost world
- waitomo caves museum
- waitomo caves prices
- waitomo caves tickets
- waitomo caves tour
- waitomo caves walk
- waitomo com
- waitomo glowworm caves
- waitomo glowworm caves prices
- waitomo glowworm caves reviews
- waitomo glowworm caves tickets
- waitomo glowworm caves tour
- waitomo glowworm caves waitomo village rd waitomo caves
- waitomo glowworm caves waitomo village rd waitomo caves new zealand
- waitomo glowworm caves waitomo village road waitomo caves
- waitomo glowworm caves waitomo village road waitomo caves new zealand
Put your own brand in this comparison
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