Brandwave

Te Anau Glowworm Caves vs Waitomo Glowworm Caves:Which is more popular?

In September 2026, Waitomo Glowworm Caves had more branded searches than Te Anau Glowworm Caves among glowworm cave tours in New Zealand. Waitomo Glowworm Caves had about 45,900 branded searches, while Te Anau Glowworm Caves had 3,600. Waitomo Glowworm Caves made up 81.2% of all glowworm cave tour searches we track, and Te Anau Glowworm Caves accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about glowworm cave tours, Waitomo Glowworm Caves appeared in all four answers and Te Anau Glowworm Caves in three. Waitomo Glowworm Caves was mentioned before Te Anau Glowworm Caves in every answer.

Among glowworm cave tours in New Zealand in September 2026

Who do people search for more?

Waitomo Glowworm Caves, about 13 searches for every 1 for Te Anau Glowworm Caves

Waitomo Glowworm Caves 45.9K searchesTe Anau Glowworm Caves 3.6K searches

Who does AI mention more?

Waitomo Glowworm Caves, mentioned in every answer we collected

Waitomo Glowworm Caves in 4 of 4Te Anau Glowworm Caves in 3 of 4

Who does AI recommend more?

Waitomo Glowworm Caves, named ahead of Te Anau Glowworm Caves in every answer

Waitomo Glowworm Caves first in 3Te Anau Glowworm Caves never first

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Top glowworm cave tours in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Waitomo Glowworm Caves appeared in all four answers. Te Anau Glowworm Caves was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Waitomo Glowworm Caves was listed before Te Anau Glowworm Caves in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Waitomo Glowworm Caves1st
  2. Spellbound2nd
  3. Ruakuri Cave3rd
  4. Te Anau Glowworm Caves4th
  5. Legendary Black Water Rafting Co5th
  6. Kawiti Glow Worm Caves–
  7. Waitomo Adventures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waitomo Glowworm Caves4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Legendary Black Water Rafting Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ruakuri Cave4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Spellbound4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Te Anau Glowworm Caves3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kawiti Glow Worm Caves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Waitomo Adventures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about glowworm cave tours

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Te Anau Glowworm Caves or Waitomo Glowworm Caves more popular in search?

This chart shows how often people search Google for Te Anau Glowworm Caves and Waitomo Glowworm Caves by name. Each line represents a brand's share of searches for all seven glowworm cave tours we track, month by month, from searches in New Zealand.

Te Anau Glowworm Caves and Waitomo Glowworm Caves among glowworm cave tours in New Zealand, by month

Share of searches by month for Waitomo Glowworm Caves, Te Anau Glowworm Caves. The figures are in the table below the chart.

View monthly share of searches table
MonthWaitomo Glowworm CavesTe Anau Glowworm CavesKawiti Glow Worm CavesLegendary Black Water Rafting CoRuakuri CaveSpellboundWaitomo Adventures
Oct 202577.4%7%7%3.8%3.8%0.59%0.51%
Nov 202578.5%6.6%6.6%4.4%2.9%0.45%0.48%
Dec 202576.5%6.4%7.9%5.3%2.8%0.45%0.58%
Jan 202677.3%6.6%8%4.4%2.9%0.37%0.39%
Feb 202678.8%5.9%7.2%4.8%2.6%0.38%0.42%
Mar 202681.9%5.7%5.7%3.8%2%0.4%0.51%
Apr 202681.4%6%4.9%4%2.6%0.57%0.53%
May 202681.6%5.9%4.9%3.9%2.7%0.53%0.53%
Jun 202683.8%5.4%4.2%3.6%2%0.56%0.47%
Jul 202684.7%4.4%4.4%3%2.4%0.68%0.39%
Aug 202684.7%5.1%3.4%3.4%2.1%0.75%0.45%
Sep 202681.2%6.4%5.1%3.4%2.8%0.78%0.37%

How has the Te Anau Glowworm Caves and Waitomo Glowworm Caves comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand glowworm cave tours in September 2026?

2 changes

  1. In September 2026, Te Anau Glowworm Caves gained share of searches among glowworm cave tours in New Zealand, from 5.1% to 6.4%.

  2. In September 2026, Waitomo Glowworm Caves lost share of searches among glowworm cave tours in New Zealand, from 84.7% to 81.2%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Te Anau Glowworm Caves’ and Waitomo Glowworm Caves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Te Anau Glowworm Caves

1 branded search term

  • te anau glowworm caves

Waitomo Glowworm Caves

6 branded search terms

  • waitomo caves
  • waitomo caves booking
  • waitomo caves lost world
  • waitomo caves museum
  • waitomo caves walk
  • waitomo glowworm caves

How the Brand Demand Index is measured

Other head-to-heads among glowworm cave tours

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