Brandwave

Legendary Black Water Rafting Co vs Te Anau Glowworm Caves:Which is more popular?

In September 2026, Te Anau Glowworm Caves had more branded searches than Legendary Black Water Rafting Co among glowworm cave tours in New Zealand. Te Anau Glowworm Caves had about 3,600 branded searches, while Legendary Black Water Rafting Co had 1,900. Te Anau Glowworm Caves made up 6.4% of all glowworm cave tour searches we track, and Legendary Black Water Rafting Co accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about glowworm cave tours, Legendary Black Water Rafting Co appeared in all four answers and Te Anau Glowworm Caves in three. Te Anau Glowworm Caves was mentioned before Legendary Black Water Rafting Co in two out of three answers.

Among glowworm cave tours in New Zealand in September 2026

Who do people search for more?

Te Anau Glowworm Caves, about 89% more searches than Legendary Black Water Rafting Co

Te Anau Glowworm Caves 3.6K searchesLegendary Black Water Rafting Co 1.9K searches

Who does AI mention more?

Legendary Black Water Rafting Co, mentioned in every answer we collected

Legendary Black Water Rafting Co in 4 of 4Te Anau Glowworm Caves in 3 of 4

Who does AI recommend more?

Te Anau Glowworm Caves, named ahead of Legendary Black Water Rafting Co in 2 of 3 answers

Te Anau Glowworm Caves first in 2Legendary Black Water Rafting Co first in 1

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Top glowworm cave tours in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Legendary Black Water Rafting Co appeared in all four answers. Te Anau Glowworm Caves was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Te Anau Glowworm Caves was listed before Legendary Black Water Rafting Co in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Waitomo Glowworm Caves1st
  2. Spellbound2nd
  3. Ruakuri Cave3rd
  4. Te Anau Glowworm Caves4th
  5. Legendary Black Water Rafting Co5th
  6. Kawiti Glow Worm Caves–
  7. Waitomo Adventures–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waitomo Glowworm Caves4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Legendary Black Water Rafting Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ruakuri Cave4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Spellbound4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Te Anau Glowworm Caves3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kawiti Glow Worm Caves0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Waitomo Adventures0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about glowworm cave tours

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Legendary Black Water Rafting Co or Te Anau Glowworm Caves more popular in search?

This chart shows how often people search Google for Legendary Black Water Rafting Co and Te Anau Glowworm Caves by name. Each line represents a brand's share of searches for all seven glowworm cave tours we track, month by month, from searches in New Zealand.

Legendary Black Water Rafting Co and Te Anau Glowworm Caves among glowworm cave tours in New Zealand, by month

Share of searches by month for Te Anau Glowworm Caves, Legendary Black Water Rafting Co. The figures are in the table below the chart.

View monthly share of searches table
MonthWaitomo Glowworm CavesTe Anau Glowworm CavesKawiti Glow Worm CavesLegendary Black Water Rafting CoRuakuri CaveSpellboundWaitomo Adventures
Oct 202577.4%7%7%3.8%3.8%0.59%0.51%
Nov 202578.5%6.6%6.6%4.4%2.9%0.45%0.48%
Dec 202576.5%6.4%7.9%5.3%2.8%0.45%0.58%
Jan 202677.3%6.6%8%4.4%2.9%0.37%0.39%
Feb 202678.8%5.9%7.2%4.8%2.6%0.38%0.42%
Mar 202681.9%5.7%5.7%3.8%2%0.4%0.51%
Apr 202681.4%6%4.9%4%2.6%0.57%0.53%
May 202681.6%5.9%4.9%3.9%2.7%0.53%0.53%
Jun 202683.8%5.4%4.2%3.6%2%0.56%0.47%
Jul 202684.7%4.4%4.4%3%2.4%0.68%0.39%
Aug 202684.7%5.1%3.4%3.4%2.1%0.75%0.45%
Sep 202681.2%6.4%5.1%3.4%2.8%0.78%0.37%

How has the Legendary Black Water Rafting Co and Te Anau Glowworm Caves comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand glowworm cave tours in September 2026?

2 changes

  1. In September 2026, Te Anau Glowworm Caves gained share of searches among glowworm cave tours in New Zealand, from 5.1% to 6.4%.

  2. Estimated monthly branded searches for Legendary Black Water Rafting Co in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Legendary Black Water Rafting Co’s and Te Anau Glowworm Caves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Legendary Black Water Rafting Co

1 branded search term

  • legendary black water rafting co

Te Anau Glowworm Caves

1 branded search term

  • te anau glowworm caves

How the Brand Demand Index is measured

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