How popular isLegendary Black Water Rafting Co in search?
In August 2026, there were an estimated 1.7K branded searches for Legendary Black Water Rafting Co in New Zealand which is down 33.1% over the last 11 months. Legendary Black Water Rafting Co holds 18.4% estimated Share of Search among New Zealand glowworm cave tours and is ranked 3rd of 5 competitors for search popularity.
Te Anau Glowworm Caves31.4%Spellbound30.1%
Legendary Black Water Rafting Co18.4%
Kawiti Glow Worm Caves17.5%Waitomo Adventures2.5%
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Which glowworm cave tours compete with Legendary Black Water Rafting Co?
Share of Search by month for Te Anau Glowworm Caves, Spellbound, Legendary Black Water Rafting Co, Kawiti Glow Worm Caves, Waitomo Adventures. The figures are in the table below the chart.
View monthly share of search table
| Month | Te Anau Glowworm Caves | Spellbound | Legendary Black Water Rafting Co | Kawiti Glow Worm Caves | Waitomo Adventures |
|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 18.6% | 16.9% | 29.6% | 2.3% |
| Nov 2025 | 29.8% | 20.5% | 19.5% | 27.9% | 2.2% |
| Dec 2025 | 27.8% | 15.9% | 22% | 31.8% | 2.5% |
| Jan 2026 | 29% | 16.4% | 19.2% | 33.6% | 1.8% |
| Feb 2026 | 27.3% | 18.5% | 21.3% | 30.9% | 2.1% |
| Mar 2026 | 29.8% | 20.4% | 19.4% | 27.6% | 2.7% |
| Apr 2026 | 31.2% | 21.8% | 20.4% | 23.7% | 2.8% |
| May 2026 | 29.7% | 25.5% | 19.1% | 23% | 2.7% |
| Jun 2026 | 32.3% | 19.6% | 20.9% | 24.1% | 3.2% |
| Jul 2026 | 27.8% | 24.9% | 18.5% | 26.4% | 2.4% |
| Aug 2026 | 31.4% | 30.1% | 18.4% | 17.5% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.4% | 2.9K | +13.4% | +3.6 points | |
| 2, moved from 3rd to 2nd | 30.1% | 2.8K | +21.1% | +5.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 18.4% | 1.7K | 0% | -0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 17.5% | 1.6K | -33.3% | -8.8 pointsmoved from 2nd to 4th | |
| 5, held 5th | 2.5% | 230 | +4.5% | +0.1 points |
31.4%
held 1st · 2.9K estimated branded searches · +13.4% vs prior month · +3.6 points
30.1%
moved from 3rd to 2nd · 2.8K estimated branded searches · +21.1% vs prior month · +5.2 points
moved from 4th to 3rd · 1.7K estimated branded searches · 0% vs prior month · -0.1 points
17.5%
moved from 2nd to 4th · 1.6K estimated branded searches · -33.3% vs prior month · -8.8 points
2.5%
held 5th · 230 estimated branded searches · +4.5% vs prior month · +0.1 points
Compare search popularity between Legendary Black Water Rafting Co and its closest rivals

Legendary Black Water Rafting Co vs Te Anau Glowworm Caves: compare search popularity
Legendary Black Water Rafting Co vs Spellbound: compare search popularity

Legendary Black Water Rafting Co vs Kawiti Glow Worm Caves: compare search popularity
Legendary Black Water Rafting Co vs Waitomo Adventures: compare search popularity
- Compare Legendary Black Water Rafting Co with any brand
How has branded search demand for Legendary Black Water Rafting Co changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Legendary Black Water Rafting Co in New Zealand fell from 2.5K to 1.7K.
- Across the 11 months ending August 2026, Legendary Black Water Rafting Co’s estimated Share of Search among glowworm cave tours in New Zealand increased from 16.9% to 18.4%.
- Across the 11 months ending August 2026, Legendary Black Water Rafting Co’s estimated Share of Search among glowworm cave tours in New Zealand peaked at 22% in December 2025 and was lowest at 16.9% in October 2025.
- Across the 11 months ending August 2026, Legendary Black Water Rafting Co rose from 4th to 3rd among glowworm cave tours in New Zealand.
How did search popularity change for New Zealand glowworm cave tours in August 2026?
5 changes
In August 2026, Spellbound overtook Kawiti Glow Worm Caves to rank 2nd among glowworm cave tours in New Zealand, at 30.1%.

In August 2026, Te Anau Glowworm Caves gained estimated Share of Search among glowworm cave tours in New Zealand, from 27.8% to 31.4%.

In August 2026, Kawiti Glow Worm Caves lost estimated Share of Search among glowworm cave tours in New Zealand, from 26.4% to 17.5%.

In August 2026, Legendary Black Water Rafting Co rose from 4th to 3rd among glowworm cave tours in New Zealand.
Estimated monthly branded searches for Waitomo Adventures in New Zealand fell 32.4% over 11 measured months, from 340 to 230 in August 2026.
How is Legendary Black Water Rafting Co measured?
Brandwave collects information about searches that people make online using Legendary Black Water Rafting Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- legendary black water rafting co
- the legendary black water rafting co reviews
- the legendary black water rafting co tickets
Who owns Legendary Black Water Rafting Co?
Legendary Black Water Rafting Co is owned by
Waitomo Glowworm Caves. Brandwave also tracks Waitomo Glowworm Caves, owned by the same company, in New Zealand.
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Is Legendary Black Water Rafting Co your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.