Legendary Black Water Rafting Co vs Spellbound:Which is more popular by branded search in New Zealand?
In August 2026, Spellbound had more branded searches than Legendary Black Water Rafting Co among glowworm cave tours in New Zealand. Spellbound was estimated to have 2.8K branded searches compared to Legendary Black Water Rafting Co’s 1.7K, and held a 30.1% Share of Search versus Legendary Black Water Rafting Co’s 18.4%.
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Which is more popular in search, Legendary Black Water Rafting Co or Spellbound?
Compare the glowworm cave and black water rafting tours visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spellbound, Legendary Black Water Rafting Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Te Anau Glowworm Caves | Spellbound | Legendary Black Water Rafting Co | Kawiti Glow Worm Caves | Waitomo Adventures |
|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 18.6% | 16.9% | 29.6% | 2.3% |
| Nov 2025 | 29.8% | 20.5% | 19.5% | 27.9% | 2.2% |
| Dec 2025 | 27.8% | 15.9% | 22% | 31.8% | 2.5% |
| Jan 2026 | 29% | 16.4% | 19.2% | 33.6% | 1.8% |
| Feb 2026 | 27.3% | 18.5% | 21.3% | 30.9% | 2.1% |
| Mar 2026 | 29.8% | 20.4% | 19.4% | 27.6% | 2.7% |
| Apr 2026 | 31.2% | 21.8% | 20.4% | 23.7% | 2.8% |
| May 2026 | 29.7% | 25.5% | 19.1% | 23% | 2.7% |
| Jun 2026 | 32.3% | 19.6% | 20.9% | 24.1% | 3.2% |
| Jul 2026 | 27.8% | 24.9% | 18.5% | 26.4% | 2.4% |
| Aug 2026 | 31.4% | 30.1% | 18.4% | 17.5% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the Legendary Black Water Rafting Co and Spellbound comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Legendary Black Water Rafting Co took it in December 2025, Spellbound took it in March 2026, Legendary Black Water Rafting Co took it in June 2026, Spellbound took it in July 2026.
- Across the 11 months ending August 2026, Legendary Black Water Rafting Co’s estimated Share of Search among glowworm cave tours in New Zealand moved from 16.9% to 18.4%, and its estimated monthly branded searches moved from 2.5K to 1.7K.
- Across the 11 months ending August 2026, Spellbound’s estimated Share of Search among glowworm cave tours in New Zealand moved from 18.6% to 30.1%, and its estimated monthly branded searches held steady at 2.8K.
How did search popularity change for New Zealand glowworm cave tours in August 2026?
2 changes
In August 2026, Spellbound overtook Kawiti Glow Worm Caves to rank 2nd among glowworm cave tours in New Zealand, at 30.1%.
In August 2026, Legendary Black Water Rafting Co rose from 4th to 3rd among glowworm cave tours in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Legendary Black Water Rafting Co’s and Spellbound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Legendary Black Water Rafting Co
3 branded search terms
- legendary black water rafting co
- the legendary black water rafting co reviews
- the legendary black water rafting co tickets
Spellbound
4 branded search terms
- spellbound cave tour
- spellbound glowworm
- spellbound glowworm and cave tour
- spellbound glowworm caves
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