Kilwell Sports vs Reloaders Supplies:Which is more popular by branded search in New Zealand?
In August 2026, Reloaders Supplies had more branded searches than Kilwell Sports among hunting and fishing retailers in New Zealand. Reloaders Supplies was estimated to have 1K branded searches compared to Kilwell Sports’ 720, and held a 0.76% Share of Search versus Kilwell Sports’ 0.55%.
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Which is more popular in search, Kilwell Sports or Reloaders Supplies?
Fishing tackle, marine and hunting supplies retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reloaders Supplies, Kilwell Sports. The figures are in the table below the chart.
View monthly share of search table
| Month | Hunting & Fishing | Marine Deals | Burnsco | Reloaders Supplies | Kelly Country | Kilwell Sports | Complete Angler | Shooter Ready | Wild Outdoorsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 36.3% | 23.3% | 0.81% | 0.37% | 0.55% | 0.55% | 0.3% | 0.24% |
| Nov 2025 | 42.4% | 33.6% | 21.6% | 0.61% | 0.28% | 0.41% | 0.61% | 0.28% | 0.28% |
| Dec 2025 | 45.7% | 29.8% | 22.6% | 0.34% | 0.16% | 0.34% | 0.54% | 0.16% | 0.3% |
| Jan 2026 | 38.1% | 36.9% | 22.9% | 0.37% | 0.25% | 0.42% | 0.55% | 0.2% | 0.37% |
| Feb 2026 | 37.6% | 36.5% | 23.3% | 0.45% | 0.37% | 0.55% | 0.62% | 0.3% | 0.37% |
| Mar 2026 | 42.7% | 32.9% | 22% | 0.51% | 0.34% | 0.51% | 0.51% | 0.28% | 0.34% |
| Apr 2026 | 52% | 27.5% | 18.1% | 0.57% | 0.41% | 0.41% | 0.41% | 0.28% | 0.28% |
| May 2026 | 49.1% | 31.7% | 16.7% | 0.58% | 0.39% | 0.48% | 0.48% | 0.32% | 0.17% |
| Jun 2026 | 45.5% | 35.9% | 16% | 0.75% | 0.54% | 0.54% | 0.36% | 0.29% | 0.13% |
| Jul 2026 | 51.8% | 28.3% | 17.5% | 0.7% | 0.5% | 0.41% | 0.34% | 0.34% | 0.18% |
| Aug 2026 | 46% | 31.9% | 19.4% | 0.76% | 0.55% | 0.55% | 0.45% | 0.3% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Kilwell Sports and Reloaders Supplies comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Kilwell Sports took it in January 2026, Reloaders Supplies took it in April 2026.
- Across the 11 months ending August 2026, Kilwell Sports’ estimated Share of Search among hunting and fishing retailers in New Zealand held steady at 0.55%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 11 months ending August 2026, Reloaders Supplies’ estimated Share of Search among hunting and fishing retailers in New Zealand moved from 0.81% to 0.76%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand hunting and fishing retailers in August 2026?
2 changes
Estimated monthly branded searches for Reloaders Supplies in New Zealand fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
Estimated monthly branded searches for Kilwell Sports in New Zealand fell 18.2% over 11 measured months, from 880 to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kilwell Sports’ and Reloaders Supplies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kilwell Sports
1 branded search term
- Kilwell Sports
Reloaders Supplies
1 branded search term
- Reloaders Supplies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.