Brandwave

How popular isReloaders Supplies in search?

In August 2026, there were an estimated 1K branded searches for Reloaders Supplies in New Zealand which is down 23.1% over the last 11 months. Reloaders Supplies holds 0.76% estimated Share of Search among New Zealand hunting and fishing retailers and is ranked 4th of 9 competitors for search popularity.

Share of Search, August 2026
  1. Hunting & Fishing46%
  2. Marine Deals31.9%
  3. Burnsco19.4%
  4. Reloaders Supplies0.76%
  5. Kelly Country0.55%
  6. Kilwell Sports0.55%
  7. Complete Angler0.45%
  8. Shooter Ready0.3%
  9. Wild Outdoorsman0.13%
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Which hunting and fishing retailers compete with Reloaders Supplies?

Reloaders Supplies against hunting and fishing retailers in New Zealand, by month

Share of Search by month for Hunting & Fishing, Marine Deals, Burnsco, Reloaders Supplies. The figures are in the table below the chart.

View monthly share of search table
MonthHunting & FishingMarine DealsBurnscoReloaders SuppliesKelly CountryKilwell SportsComplete AnglerShooter ReadyWild Outdoorsman
Oct 202537.6%36.3%23.3%0.81%0.37%0.55%0.55%0.3%0.24%
Nov 202542.4%33.6%21.6%0.61%0.28%0.41%0.61%0.28%0.28%
Dec 202545.7%29.8%22.6%0.34%0.16%0.34%0.54%0.16%0.3%
Jan 202638.1%36.9%22.9%0.37%0.25%0.42%0.55%0.2%0.37%
Feb 202637.6%36.5%23.3%0.45%0.37%0.55%0.62%0.3%0.37%
Mar 202642.7%32.9%22%0.51%0.34%0.51%0.51%0.28%0.34%
Apr 202652%27.5%18.1%0.57%0.41%0.41%0.41%0.28%0.28%
May 202649.1%31.7%16.7%0.58%0.39%0.48%0.48%0.32%0.17%
Jun 202645.5%35.9%16%0.75%0.54%0.54%0.36%0.29%0.13%
Jul 202651.8%28.3%17.5%0.7%0.5%0.41%0.34%0.34%0.18%
Aug 202646%31.9%19.4%0.76%0.55%0.55%0.45%0.3%0.13%
Sep 2026—————————
  1. held 1st · 60.5K estimated branded searches · -18.2% vs prior month · -5.8 points

  2. held 2nd · 41.9K estimated branded searches · +3.6% vs prior month · +3.6 points

  3. 3.Burnsco

    19.4%

    held 3rd · 25.5K estimated branded searches · +2.2% vs prior month · +1.9 points

  4. held 4th · 1K estimated branded searches · 0% vs prior month · +0.1 points

  5. held 5th · 720 estimated branded searches · 0% vs prior month · 0 points

  6. held 6th · 720 estimated branded searches · +22% vs prior month · +0.1 points

  7. held 7th · 590 estimated branded searches · +22.9% vs prior month · +0.1 points

  8. held 8th · 390 estimated branded searches · -18.8% vs prior month · 0 points

  9. held 9th · 170 estimated branded searches · -34.6% vs prior month · -0.1 points

Compare search popularity between Reloaders Supplies and its closest rivals

How has branded search demand for Reloaders Supplies changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Reloaders Supplies in New Zealand fell from 1.3K to 1K.
  • Across the 11 months ending August 2026, Reloaders Supplies’ estimated Share of Search among hunting and fishing retailers in New Zealand held steady, from 0.81% to 0.76%.

How did search popularity change for New Zealand hunting and fishing retailers in August 2026?

  1. In August 2026, Marine Deals gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 28.3% to 31.9%.

  2. In August 2026, Burnsco gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 17.5% to 19.4%.

  3. In August 2026, Hunting & Fishing lost estimated Share of Search among hunting and fishing retailers in New Zealand, from 51.8% to 46%.

  4. Estimated monthly branded searches for Kelly Country in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026.

  5. Estimated monthly branded searches for Wild Outdoorsman in New Zealand fell 56.4% over 11 measured months, from 390 to 170 in August 2026.

  6. Estimated monthly branded searches for Complete Angler in New Zealand fell 33% over 11 measured months, from 880 to 590 in August 2026.

How is Reloaders Supplies measured?

Brandwave collects information about searches that people make online using Reloaders Supplies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • Reloaders Supplies

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How the Brand Demand Index is measured

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