Brandwave

Kilwell Sports vs Marine Deals:Which is more popular by branded search in New Zealand?

In August 2026, Marine Deals had more branded searches than Kilwell Sports among hunting and fishing retailers in New Zealand. Marine Deals was estimated to have 41.9K branded searches compared to Kilwell Sports’ 720, and held a 31.9% Share of Search versus Kilwell Sports’ 0.55%.

Share of Search among hunting and fishing retailers in New Zealand in August 2026Which is more popular in search, Kilwell Sports or Marine Deals?
Kilwell Sports0.55%720 searches
vs
Marine Deals31.9%41.9K searches
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Which is more popular in search, Kilwell Sports or Marine Deals?

Fishing tackle, marine and hunting supplies retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kilwell Sports and Marine Deals among hunting and fishing retailers in New Zealand, by month

Share of Search by month for Marine Deals, Kilwell Sports. The figures are in the table below the chart.

View monthly share of search table
MonthHunting & FishingMarine DealsBurnscoReloaders SuppliesKelly CountryKilwell SportsComplete AnglerShooter ReadyWild Outdoorsman
Oct 202537.6%36.3%23.3%0.81%0.37%0.55%0.55%0.3%0.24%
Nov 202542.4%33.6%21.6%0.61%0.28%0.41%0.61%0.28%0.28%
Dec 202545.7%29.8%22.6%0.34%0.16%0.34%0.54%0.16%0.3%
Jan 202638.1%36.9%22.9%0.37%0.25%0.42%0.55%0.2%0.37%
Feb 202637.6%36.5%23.3%0.45%0.37%0.55%0.62%0.3%0.37%
Mar 202642.7%32.9%22%0.51%0.34%0.51%0.51%0.28%0.34%
Apr 202652%27.5%18.1%0.57%0.41%0.41%0.41%0.28%0.28%
May 202649.1%31.7%16.7%0.58%0.39%0.48%0.48%0.32%0.17%
Jun 202645.5%35.9%16%0.75%0.54%0.54%0.36%0.29%0.13%
Jul 202651.8%28.3%17.5%0.7%0.5%0.41%0.34%0.34%0.18%
Aug 202646%31.9%19.4%0.76%0.55%0.55%0.45%0.3%0.13%
Sep 2026—————————

How has the Kilwell Sports and Marine Deals comparison changed over the last 12 months?

How did search popularity change for New Zealand hunting and fishing retailers in August 2026?

  1. In August 2026, Marine Deals gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 28.3% to 31.9%.

  2. Estimated monthly branded searches for Kilwell Sports in New Zealand fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Kilwell Sports’ and Marine Deals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kilwell Sports

1 branded search term

  • Kilwell Sports

Marine Deals

17 branded search terms

  • black friday marine deals
  • Marine Deals
  • marine deals black friday
  • marine deals free shipping
  • marine deals hamilton
  • marine deals location
  • marine deals near me
  • marine deals nelson
  • marine deals nz
  • marine deals online
  • marine deals rosebank
  • marine deals rosebank road
  • marine deals shop
  • marine deals voucher
  • marinedeals
  • marinedeals nz
  • www marine deals

How the Brand Demand Index is measured

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