Key Skills Recruitment vs McLaren Recruitment:Which is more popular?
In September 2026, McLaren Recruitment had more branded searches than Key Skills Recruitment among Wellington recruitment agencies in New Zealand. McLaren Recruitment had about 110 branded searches, while Key Skills Recruitment had 60. McLaren Recruitment made up 7.2% of all Wellington recruitment agency searches we track, and Key Skills Recruitment accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about Wellington recruitment agencies, Key Skills Recruitment appeared in two of the five answers and McLaren Recruitment in one. Key Skills Recruitment and McLaren Recruitment were each mentioned first in one of the two answers that named either.
Who do people search for more?
McLaren Recruitment, about 83% more searches than Key Skills Recruitment
Who does AI mention more?
Key Skills Recruitment, mentioned in 2 of 5 answers, McLaren Recruitment in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top Wellington recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Key Skills Recruitment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. McLaren Recruitment was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Key Skills Recruitment and McLaren Recruitment were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beyond Recruitment4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Robert Walters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Archway Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hays2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trade Assist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Key Skills Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Madison Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- McLaren Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Alpha Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Wellington recruitment agencies
5 answers
Asked ChatGPT
“Which recruitment agency should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Wellington, New Zealand for a new employee?”
Searched Google, AI Overview
“wellington recruitment agency”
Searched Google, AI Overview
“job agency wellington”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Key Skills Recruitment or McLaren Recruitment more popular in search?
This chart shows how often people search Google for Key Skills Recruitment and McLaren Recruitment by name. Each line represents a brand's share of searches for all nine Wellington recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for McLaren Recruitment, Key Skills Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beyond Recruitment | Robert Walters | Madison Recruitment | Archway Recruitment | Hays | McLaren Recruitment | Trade Assist | Alpha Recruitment | Key Skills Recruitment |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 19.5% | 13.4% | 14.6% | 10.4% | 6.7% | 3% | 3.7% | 4.3% |
| Nov 2025 | 22.8% | 17.9% | 15.9% | 13.8% | 11.7% | 6.2% | 3.4% | 4.1% | 4.1% |
| Dec 2025 | 21.6% | 25.5% | 14.7% | 9.8% | 10.8% | 6.9% | 4.9% | 2.9% | 2.9% |
| Jan 2026 | 23.2% | 18.3% | 16.2% | 12% | 9.9% | 9.9% | 3.5% | 3.5% | 3.5% |
| Feb 2026 | 24% | 19.2% | 16.2% | 9% | 12.6% | 8.4% | 4.2% | 3.6% | 3% |
| Mar 2026 | 20.2% | 24.2% | 13.6% | 12.1% | 8.6% | 8.6% | 4.5% | 4% | 4% |
| Apr 2026 | 21.7% | 21.1% | 15.1% | 11.2% | 11.2% | 7.9% | 3.3% | 3.3% | 5.3% |
| May 2026 | 21.9% | 26.2% | 14.8% | 9.8% | 9.8% | 8.2% | 2.7% | 3.3% | 3.3% |
| Jun 2026 | 23.5% | 22.9% | 12.4% | 14.7% | 8.2% | 6.5% | 2.4% | 4.1% | 5.3% |
| Jul 2026 | 22.6% | 27.1% | 13% | 13.6% | 6.2% | 8.5% | 1.7% | 2.8% | 4.5% |
| Aug 2026 | 20.8% | 20.1% | 17% | 11.9% | 6.9% | 9.4% | 5.7% | 3.1% | 5% |
| Sep 2026 | 26.1% | 20.9% | 12.4% | 10.5% | 9.2% | 7.2% | 5.9% | 3.9% | 3.9% |
How has the Key Skills Recruitment and McLaren Recruitment comparison changed over the last 12 months?
3 findings
- McLaren Recruitment was ahead of Key Skills Recruitment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Key Skills Recruitment’s share of searches among Wellington recruitment agencies in New Zealand moved from 4.3% to 3.9%, and its estimated monthly branded searches moved from 70 to 60.
- Across the 12 months ending September 2026, McLaren Recruitment’s share of searches among Wellington recruitment agencies in New Zealand moved from 6.7% to 7.2%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for New Zealand Wellington recruitment agencies in September 2026?
4 changes
In September 2026, Hays overtook McLaren Recruitment to rank 5th among Wellington recruitment agencies in New Zealand, with 9.2% of the searches.
In September 2026, Alpha Recruitment overtook Key Skills Recruitment to rank 8th among Wellington recruitment agencies in New Zealand, with 3.9% of the searches.
In September 2026, McLaren Recruitment lost share of searches among Wellington recruitment agencies in New Zealand, from 9.4% to 7.2%.
In September 2026, Key Skills Recruitment lost share of searches among Wellington recruitment agencies in New Zealand, from 5% to 3.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Key Skills Recruitment’s and McLaren Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Key Skills Recruitment
2 branded search terms
- key skills recruitment
- key skills recruitment wellington
McLaren Recruitment
2 branded search terms
- mclaren recruitment
- mclaren recruitment agency
Other head-to-heads among Wellington recruitment agencies
- Beyond Recruitment vs Robert Walters: compare popularity
- Beyond Recruitment vs Madison Recruitment: compare popularity
- Beyond Recruitment vs Archway Recruitment: compare popularity
- Beyond Recruitment vs Hays: compare popularity
- Robert Walters vs Madison Recruitment: compare popularity
- Robert Walters vs Archway Recruitment: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.