KDG Accounting vs More CA:Which is more popular?

In September 2026, KDG Accounting and More CA were level in searches among New Plymouth accounting firms in New Zealand, with an estimated 10 branded searches each, at 2.4% of the total each. When we asked ChatGPT and Google AI Overviews about New Plymouth accounting firms, More CA appeared in two of the four answers and KDG Accounting in none.

Among New Plymouth accounting firms in New Zealand in September 2026

Who do people search for more?

KDG Accounting and More CA are searched for about as often as each other.

KDG Accounting 10 searchesMore CA 10 searches

Who does AI mention more?

More CA, mentioned in 2 of 4 answers, KDG Accounting in 0

More CA in 2 of 4KDG Accounting in 0 of 4

Who does AI recommend more?

More CA, the only one of the two named

More CA first in 2KDG Accounting never named

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Top New Plymouth accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, More CA was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. KDG Accounting did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Schurr & Ireland	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
SBA	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Baker Tilly Staples Rodway	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Mondo Advisory	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
More CA	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
BDO	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Balance CA	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
KDG Accounting	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Schurr & Ireland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
SBA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Baker Tilly Staples Rodway3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mondo Advisory3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
More CA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BDO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Balance CA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KDG Accounting0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth accounting firms

4 answers

Asked ChatGPT
“Which accounting firm should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in New Plymouth, New Zealand for a small business?”
Searched Google, AI Overview
“new plymouth accountants”
Searched Google, AI Overview
“accounting firm new plymouth”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KDG Accounting or More CA more popular in search?

This chart shows how often people search Google for KDG Accounting and More CA by name. Each line represents a brand's share of searches for all eight New Plymouth accounting firms we track, month by month, from searches in New Zealand.

KDG Accounting and More CA among New Plymouth accounting firms in New Zealand, by month

Month	BDO	Baker Tilly Staples Rodway	Schurr & Ireland	Mondo Advisory	SBA	Balance CA	KDG Accounting	More CA
Oct 2025	29.7%	27%	24.3%	8.1%	2.7%	2.7%	2.7%	2.7%
Nov 2025	36.1%	27.8%	19.4%	8.3%	2.8%	2.8%	2.8%	0%
Dec 2025	39.3%	25%	17.9%	7.1%	3.6%	3.6%	3.6%	0%
Jan 2026	41.9%	19.4%	16.1%	9.7%	6.5%	3.2%	3.2%	0%
Feb 2026	40.5%	16.2%	18.9%	8.1%	8.1%	2.7%	2.7%	2.7%
Mar 2026	31%	28.6%	16.7%	7.1%	9.5%	4.8%	2.4%	0%
Apr 2026	36.4%	27.3%	11.4%	9.1%	4.5%	2.3%	9.1%	0%
May 2026	33.3%	30.8%	12.8%	7.7%	10.3%	2.6%	2.6%	0%
Jun 2026	27.5%	32.5%	17.5%	10%	5%	2.5%	5%	0%
Jul 2026	36.7%	26.7%	13.3%	10%	6.7%	3.3%	3.3%	0%
Aug 2026	36.1%	22.2%	13.9%	8.3%	11.1%	2.8%	2.8%	2.8%
Sep 2026	46.3%	19.5%	12.2%	7.3%	7.3%	2.4%	2.4%	2.4%

How has the KDG Accounting and More CA comparison changed over the last 12 months?

3 findings

KDG Accounting was ahead of More CA in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, KDG Accounting’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 2.4%, and its estimated monthly branded searches held steady at 10.
Across the 12 months ending September 2026, More CA’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 2.4%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand New Plymouth accounting firms in September 2026?

1 change

KDG Accounting’s share of searches among New Plymouth accounting firms in New Zealand has lost ground for 3 months in a row, from 5% to 2.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KDG Accounting’s and More CA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.