Brandwave

Jackson Russell vs Jury Law:Which is more popular?

In September 2026, Jury Law had more branded searches than Jackson Russell among Auckland law firms in New Zealand. Jury Law had about 390 branded searches, while Jackson Russell had 320. Jury Law made up 6% of all Auckland law firm searches we track, and Jackson Russell accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about Auckland law firms, Jury Law appeared in two of the three answers and Jackson Russell in none.

Among Auckland law firms in New Zealand in September 2026

Who do people search for more?

Jury Law, about 22% more searches than Jackson Russell

Jury Law 390 searchesJackson Russell 320 searches

Who does AI mention more?

Jury Law, mentioned in 2 of 3 answers, Jackson Russell in 0

Jury Law in 2 of 3Jackson Russell in 0 of 3

Who does AI recommend more?

Jury Law, the only one of the two named

Jury Law first in 2Jackson Russell never named

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Top Auckland law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Jury Law was mentioned in two out of three: in two of the three ChatGPT answers. Jackson Russell did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simpson Grierson1st
  2. Chapman Tripp2nd
  3. McVeagh Fleming3rd
  4. Jury Law4th
  5. Stainton Chellew5th
  6. Jackson Russell–
  7. K3 Legal–
  8. Nolen Walters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Jackson Russell or Jury Law more popular in search?

This chart shows how often people search Google for Jackson Russell and Jury Law by name. Each line represents a brand's share of searches for all eight Auckland law firms we track, month by month, from searches in New Zealand.

Jackson Russell and Jury Law among Auckland law firms in New Zealand, by month

Share of searches by month for Jury Law, Jackson Russell. The figures are in the table below the chart.

View monthly share of searches table
MonthMcVeagh FlemingSimpson GriersonChapman TrippJury LawJackson RussellK3 LegalStainton ChellewNolen Walters
Oct 202525.2%30.4%20.6%9.3%5%5%2.7%1.7%
Nov 202526.8%27.3%22.7%10.1%3.7%4.5%3%2%
Dec 202528.2%23.5%23.1%10.4%3.7%5.6%3%2.5%
Jan 202630.5%25.3%25%7.4%3.2%4%3.2%1.3%
Feb 202626.8%27.4%22.7%8.3%3%6.8%3%2%
Mar 202633.3%27.2%22.3%5.5%3.6%4.4%2.4%1.3%
Apr 202628.5%24.3%24.1%8.8%4.8%4.8%2.1%2.5%
May 202626.8%27.3%22.7%8.3%5.5%5.5%2.4%1.5%
Jun 202629.1%29.5%19.9%6%4.9%6%2.6%2.1%
Jul 202628.3%28.9%19.5%5.8%4.8%7.2%3.9%1.6%
Aug 202632%25.9%21.5%5.2%5.2%5.2%2.8%2.3%
Sep 202629.3%25.1%24.8%6%4.9%4.9%3.2%1.7%

How has the Jackson Russell and Jury Law comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland law firms in September 2026?

1 change
  1. In September 2026, Jury Law overtook Jackson Russell to rank 4th among Auckland law firms in New Zealand, with 6% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jackson Russell’s and Jury Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jackson Russell

2 branded search terms

  • jackson russell
  • jacksonrussell

Jury Law

1 branded search term

  • jury law

How the Brand Demand Index is measured

Other head-to-heads among Auckland law firms

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