IXL vs St Dalfour:Which is more popular by branded search in New Zealand?
In August 2026, St Dalfour had more branded searches than IXL among jam and preserve brands in New Zealand. St Dalfour was estimated to have 300 branded searches compared to IXL’s 10, and held a 29.1% Share of Search versus IXL’s 0.97%.
Follow IXL vs St Dalfour and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, IXL or St Dalfour?
Compare the jam, marmalade and preserve brands New Zealanders spread. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St Dalfour, IXL. The figures are in the table below the chart.
View monthly share of search table
| Month | Anathoth Farm | St Dalfour | IXL |
|---|---|---|---|
| Oct 2025 | 64.6% | 33.8% | 1.5% |
| Nov 2025 | 75% | 23.6% | 1.4% |
| Dec 2025 | 77.6% | 21.1% | 1.3% |
| Jan 2026 | 76.1% | 22.5% | 1.4% |
| Feb 2026 | 75.4% | 23.2% | 1.4% |
| Mar 2026 | 72.7% | 25.8% | 1.5% |
| Apr 2026 | 67.1% | 31.5% | 1.4% |
| May 2026 | 65.6% | 33.3% | 1.1% |
| Jun 2026 | 69% | 29.6% | 1.4% |
| Jul 2026 | 61% | 36.6% | 2.4% |
| Aug 2026 | 69.9% | 29.1% | 0.97% |
| Sep 2026 | — | — | — |
How has the IXL and St Dalfour comparison changed over the last 12 months?
3 findings
- St Dalfour was ahead of IXL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IXL’s estimated Share of Search among jam and preserve brands in New Zealand moved from 1.5% to 0.97%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, St Dalfour’s estimated Share of Search among jam and preserve brands in New Zealand moved from 33.8% to 29.1%, and its estimated monthly branded searches moved from 220 to 300.
How did search popularity change for New Zealand jam and preserve brands in August 2026?
2 changes
In August 2026, St Dalfour lost estimated Share of Search among jam and preserve brands in New Zealand, from 36.6% to 29.1%.
In August 2026, IXL lost estimated Share of Search among jam and preserve brands in New Zealand, from 2.4% to 0.97%.
How each brand is measured
Brandwave collects information about searches that people make online using IXL’s and St Dalfour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IXL
2 branded search terms
- ixl jam
- ixl marmalade
St Dalfour
8 branded search terms
- st dalfour
- st dalfour jam
- st dalfour marmalade
- st dalfour near me
- st dalfour nz
- stdalfour
- stdalfour com
- stdalfour jam
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.