How popular isIXL in search?
In August 2026, there were an estimated 10 branded searches for IXL in New Zealand which held steady over the last 11 months. IXL holds 0.97% estimated Share of Search among New Zealand jam and preserve brands and is ranked 3rd of 3 competitors for search popularity.
Anathoth Farm69.9%
St Dalfour29.1%IXL0.97%
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Which jam and preserve brands compete with IXL?
Share of Search by month for Anathoth Farm, St Dalfour, IXL. The figures are in the table below the chart.
View monthly share of search table
| Month | Anathoth Farm | St Dalfour | IXL |
|---|---|---|---|
| Oct 2025 | 64.6% | 33.8% | 1.5% |
| Nov 2025 | 75% | 23.6% | 1.4% |
| Dec 2025 | 77.6% | 21.1% | 1.3% |
| Jan 2026 | 76.1% | 22.5% | 1.4% |
| Feb 2026 | 75.4% | 23.2% | 1.4% |
| Mar 2026 | 72.7% | 25.8% | 1.5% |
| Apr 2026 | 67.1% | 31.5% | 1.4% |
| May 2026 | 65.6% | 33.3% | 1.1% |
| Jun 2026 | 69% | 29.6% | 1.4% |
| Jul 2026 | 61% | 36.6% | 2.4% |
| Aug 2026 | 69.9% | 29.1% | 0.97% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.9% | 720 | +44% | +8.9 points | |
| 2, held 2nd | 29.1% | 300 | 0% | -7.5 points | |
| 3, held 3rd | 0.97% | 10 | -50% | -1.5 points |
69.9%
held 1st · 720 estimated branded searches · +44% vs prior month · +8.9 points
29.1%
held 2nd · 300 estimated branded searches · 0% vs prior month · -7.5 points
3.
0.97%
held 3rd · 10 estimated branded searches · -50% vs prior month · -1.5 points
Compare search popularity between IXL and its closest rivals
How has branded search demand for IXL changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for IXL in New Zealand held steady at 10.
- Across the 11 months ending August 2026, IXL’s estimated Share of Search among jam and preserve brands in New Zealand decreased from 1.5% to 0.97%.
- Across the 11 months ending August 2026, IXL’s estimated Share of Search among jam and preserve brands in New Zealand peaked at 2.4% in July 2026 and was lowest at 0.97% in August 2026.
How did search popularity change for New Zealand jam and preserve brands in August 2026?
3 changes
In August 2026, Anathoth Farm gained estimated Share of Search among jam and preserve brands in New Zealand, from 61% to 69.9%.
In August 2026, St Dalfour lost estimated Share of Search among jam and preserve brands in New Zealand, from 36.6% to 29.1%.
In August 2026, IXL lost estimated Share of Search among jam and preserve brands in New Zealand, from 2.4% to 0.97%.
How is IXL measured?
Brandwave collects information about searches that people make online using IXL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- ixl jam
- ixl marmalade
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Is IXL your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.