Brandwave

How popular isSt Dalfour?

In September 2026, people searched for St Dalfour by name about 310 times in New Zealand, a 47.6% increase from the previous year. These searches made up 7.2% of all New Zealand jam and preserve brand searches, placing St Dalfour fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about jam and preserve brands, St Dalfour did not appear in any of the answers.

Search and AI answers in September 2026

St Dalfour is the fourth most searched of 6 competitors and not listed in any AI answer.

  1. Barker's of GeraldineShare of searches 67.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Anathoth FarmShare of searches 16.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Bonne MamanShare of searches 8.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. St DalfourShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Craig'sShare of searches 0.23%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top jam and preserve brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, St Dalfour did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anathoth Farm1st
  2. Barker's of Geraldine2nd
  3. Bonne Maman3rd
  4. Craig's4th
  5. St Dalfour–
  6. IXL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barker's of Geraldine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anathoth Farm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonne Maman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craig's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St Dalfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jam and preserve brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which jam and preserve brands compete with St Dalfour?

St Dalfour against jam and preserve brands in New Zealand, by month

Share of searches by month for Barker's of Geraldine, Anathoth Farm, Bonne Maman, St Dalfour. The figures are in the table below the chart.

View monthly share of searches table
MonthBarker's of GeraldineAnathoth FarmBonne MamanSt DalfourCraig'sIXL
Oct 202577.8%9.1%8.2%4.5%0.22%0.22%
Nov 202579.3%9.7%7.7%2.7%0.36%0.18%
Dec 202582.2%9%6.1%2.3%0.3%0.15%
Jan 202678.3%11.7%6.1%3.3%0.43%0.22%
Feb 202675.3%13.5%6.5%3.9%0.52%0.26%
Mar 202674.2%12.3%9%4.1%0.26%0.26%
Apr 202674.2%12.5%7.2%5.6%0.26%0.26%
May 202670.2%14.3%8.2%6.5%0.48%0.24%
Jun 202669.4%14.2%9.8%5.8%0.58%0.29%
Jul 202667.2%14%9.5%8.1%0.56%0.56%
Aug 202666.7%16.6%9.7%6.4%0.46%0.23%
Sep 202667.8%16.4%8.2%7.2%0.23%0.23%

  1. 1.Barker's of Geraldine

    67.8%

    Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Anathoth Farm

    16.4%

    Held 2nd. 700 estimated branded searches, -2.8% vs prior month. Share -0.2 points.

  3. 3.Bonne Maman

    8.2%

    Held 3rd. 350 estimated branded searches, -16.7% vs prior month. Share -1.5 points.

  4. 4.St Dalfour

    7.2%

    Held 4th. 310 estimated branded searches, +10.7% vs prior month. Share +0.8 points.

  5. 5.Craig's

    0.23%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.

  6. 6.IXL

    0.23%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between St Dalfour and its closest rivals

Every comparison with St Dalfour

3 comparisons

How has branded search demand for St Dalfour changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for St Dalfour in New Zealand rose from 210 to 310.
  • Across the 12 months ending September 2026, St Dalfour’s share of searches among jam and preserve brands in New Zealand increased from 4.5% to 7.2%.
  • Across the 12 months ending September 2026, St Dalfour’s share of searches among jam and preserve brands in New Zealand peaked at 8.1% in July 2026 and was lowest at 2.3% in December 2025.

How did search popularity change for New Zealand jam and preserve brands in September 2026?

4 changes

  1. In September 2026, Barker's of Geraldine gained share of searches among jam and preserve brands in New Zealand, from 66.7% to 67.8%.

  2. In September 2026, St Dalfour gained share of searches among jam and preserve brands in New Zealand, from 6.4% to 7.2%.

  3. In September 2026, Bonne Maman lost share of searches among jam and preserve brands in New Zealand, from 9.7% to 8.2%.

  4. Estimated monthly branded searches for Anathoth Farm in New Zealand rose 66.7% over 12 measured months, from 420 to 700 in September 2026.

How are St Dalfour’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using St Dalfour’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • st dalfour
  • st dalfour jam
  • st dalfour marmalade
  • stdalfour
  • stdalfour jam

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How the Brand Demand Index is measured

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