Jam and preserve brands in New Zealand:Which brands are most popular in search?
In August 2026, Anathoth Farm was the most searched among jam and preserve brands in New Zealand, with an estimated 720 branded searches and 69.9% estimated Share of Search within this set.
Anathoth Farm69.9%
St Dalfour29.1%IXL0.97%
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Share of SearchLeaderboard
Compare the jam, marmalade and preserve brands New Zealanders spread. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anathoth Farm, St Dalfour. The figures are in the table below the chart.
View monthly share of search table
| Month | Anathoth Farm | St Dalfour | IXL |
|---|---|---|---|
| Oct 2025 | 64.6% | 33.8% | 1.5% |
| Nov 2025 | 75% | 23.6% | 1.4% |
| Dec 2025 | 77.6% | 21.1% | 1.3% |
| Jan 2026 | 76.1% | 22.5% | 1.4% |
| Feb 2026 | 75.4% | 23.2% | 1.4% |
| Mar 2026 | 72.7% | 25.8% | 1.5% |
| Apr 2026 | 67.1% | 31.5% | 1.4% |
| May 2026 | 65.6% | 33.3% | 1.1% |
| Jun 2026 | 69% | 29.6% | 1.4% |
| Jul 2026 | 61% | 36.6% | 2.4% |
| Aug 2026 | 69.9% | 29.1% | 0.97% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.9% | 720 | +44% | +8.9 points | |
| 2, held 2nd | 29.1% | 300 | 0% | -7.5 points | |
| 3, held 3rd | 0.97% | 10 | -50% | -1.5 points |
69.9%
held 1st · 720 estimated branded searches · +44% vs prior month · +8.9 points
29.1%
held 2nd · 300 estimated branded searches · 0% vs prior month · -7.5 points
3.
0.97%
held 3rd · 10 estimated branded searches · -50% vs prior month · -1.5 points
Compare search popularity between leading brands
Which brand is most popular in search among jam and preserve brands in New Zealand?
3 brands
In August 2026, Anathoth Farm was the most searched among jam and preserve brands in New Zealand, with an estimated 720 branded searches and 69.9% estimated Share of Search within this set. St Dalfour is in 2nd place, 40.8 percentage points behind at 29.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Anathoth Farm | 64.6% → 69.9% | 77.6%Dec 2025 | 61%Jul 2026 | 1st |
| St Dalfour | 33.8% → 29.1% | 36.6%Jul 2026 | 21.1%Dec 2025 | 2nd |
| IXL | 1.5% → 0.97% | 2.4%Jul 2026 | 0.97%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Anathoth Farm’s estimated Share of Search among jam and preserve brands in New Zealand increased from 64.6% to 69.9%.
- Across the 11 months ending August 2026, St Dalfour’s estimated Share of Search among jam and preserve brands in New Zealand decreased from 33.8% to 29.1%.
- Across the 11 months ending August 2026, IXL’s estimated Share of Search among jam and preserve brands in New Zealand decreased from 1.5% to 0.97%.
- Across the 11 months ending August 2026, Anathoth Farm’s estimated Share of Search among jam and preserve brands in New Zealand peaked at 77.6% in December 2025 and was lowest at 61% in July 2026.
- Across the 11 months ending August 2026, St Dalfour’s estimated Share of Search among jam and preserve brands in New Zealand peaked at 36.6% in July 2026 and was lowest at 21.1% in December 2025.
- Across the 11 months ending August 2026, IXL’s estimated Share of Search among jam and preserve brands in New Zealand peaked at 2.4% in July 2026 and was lowest at 0.97% in August 2026.
How did search popularity change for New Zealand jam and preserve brands in August 2026?
3 changes
In August 2026, Anathoth Farm gained estimated Share of Search among jam and preserve brands in New Zealand, from 61% to 69.9%.
In August 2026, St Dalfour lost estimated Share of Search among jam and preserve brands in New Zealand, from 36.6% to 29.1%.
In August 2026, IXL lost estimated Share of Search among jam and preserve brands in New Zealand, from 2.4% to 0.97%.
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