Anathoth Farm vs Bonne Maman:Which is more popular?
In September 2026, Anathoth Farm had more branded searches than Bonne Maman among jam and preserve brands in New Zealand. Anathoth Farm had about 700 branded searches, while Bonne Maman had 350. Anathoth Farm made up 16.4% of all jam and preserve brand searches we track, and Bonne Maman accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about jam and preserve brands, Anathoth Farm appeared in all five answers and Bonne Maman in three. Anathoth Farm was mentioned before Bonne Maman in every answer.
Who do people search for more?
Anathoth Farm, about 2 searches for every 1 for Bonne Maman
Who does AI mention more?
Anathoth Farm, mentioned in every answer we collected
Who does AI recommend more?
Anathoth Farm, named ahead of Bonne Maman in every answer
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Top jam and preserve brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Anathoth Farm appeared in all five answers. Bonne Maman was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Anathoth Farm was listed before Bonne Maman in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barker's of Geraldine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Anathoth Farm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bonne Maman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Craig's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
St Dalfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jam and preserve brands
5 answers
Asked ChatGPT
“Which jam and preserve brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best jam and preserve brands in New Zealand?”
Asked ChatGPT
“What's the best jam and preserve brand in New Zealand for toast and baking?”
Searched Google, AI Overview
“jam nz”
Searched Google, AI Overview
“jam brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Anathoth Farm or Bonne Maman more popular in search?
This chart shows how often people search Google for Anathoth Farm and Bonne Maman by name. Each line represents a brand's share of searches for all six jam and preserve brands we track, month by month, from searches in New Zealand.
Share of searches by month for Anathoth Farm, Bonne Maman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barker's of Geraldine | Anathoth Farm | Bonne Maman | St Dalfour | Craig's | IXL |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 9.1% | 8.2% | 4.5% | 0.22% | 0.22% |
| Nov 2025 | 79.3% | 9.7% | 7.7% | 2.7% | 0.36% | 0.18% |
| Dec 2025 | 82.2% | 9% | 6.1% | 2.3% | 0.3% | 0.15% |
| Jan 2026 | 78.3% | 11.7% | 6.1% | 3.3% | 0.43% | 0.22% |
| Feb 2026 | 75.3% | 13.5% | 6.5% | 3.9% | 0.52% | 0.26% |
| Mar 2026 | 74.2% | 12.3% | 9% | 4.1% | 0.26% | 0.26% |
| Apr 2026 | 74.2% | 12.5% | 7.2% | 5.6% | 0.26% | 0.26% |
| May 2026 | 70.2% | 14.3% | 8.2% | 6.5% | 0.48% | 0.24% |
| Jun 2026 | 69.4% | 14.2% | 9.8% | 5.8% | 0.58% | 0.29% |
| Jul 2026 | 67.2% | 14% | 9.5% | 8.1% | 0.56% | 0.56% |
| Aug 2026 | 66.7% | 16.6% | 9.7% | 6.4% | 0.46% | 0.23% |
| Sep 2026 | 67.8% | 16.4% | 8.2% | 7.2% | 0.23% | 0.23% |
How has the Anathoth Farm and Bonne Maman comparison changed over the last 12 months?
3 findings
- Anathoth Farm was ahead of Bonne Maman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anathoth Farm’s share of searches among jam and preserve brands in New Zealand moved from 9.1% to 16.4%, and its estimated monthly branded searches moved from 420 to 700.
- Across the 12 months ending September 2026, Bonne Maman’s share of searches among jam and preserve brands in New Zealand held steady at 8.2%, and its estimated monthly branded searches moved from 380 to 350.
How did search popularity change for New Zealand jam and preserve brands in September 2026?
2 changes
In September 2026, Bonne Maman lost share of searches among jam and preserve brands in New Zealand, from 9.7% to 8.2%.
Estimated monthly branded searches for Anathoth Farm in New Zealand rose 66.7% over 12 measured months, from 420 to 700 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Anathoth Farm’s and Bonne Maman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anathoth Farm
3 branded search terms
- anathoth farm
- anathoth farm jam
- anathoth jam
Bonne Maman
5 branded search terms
- bonne maman
- bonne maman fruit preserves
- bonne maman jam
- jam bonne maman
- preserves bonne maman
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