Anathoth Farm vs St Dalfour:Which is more popular?
In September 2026, Anathoth Farm had more branded searches than St Dalfour among jam and preserve brands in New Zealand. Anathoth Farm had about 700 branded searches, while St Dalfour had 310. Anathoth Farm made up 16.4% of all jam and preserve brand searches we track, and St Dalfour accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about jam and preserve brands, Anathoth Farm appeared in all five answers and St Dalfour in none.
Who do people search for more?
Anathoth Farm, about 2 searches for every 1 for St Dalfour
Who does AI mention more?
Anathoth Farm, mentioned in every answer we collected
Who does AI recommend more?
Anathoth Farm, the only one of the two named
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Top jam and preserve brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Anathoth Farm appeared in all five answers. St Dalfour did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barker's of Geraldine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Anathoth Farm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bonne Maman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Craig's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
St Dalfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jam and preserve brands
5 answers
Asked ChatGPT
“Which jam and preserve brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best jam and preserve brands in New Zealand?”
Asked ChatGPT
“What's the best jam and preserve brand in New Zealand for toast and baking?”
Searched Google, AI Overview
“jam nz”
Searched Google, AI Overview
“jam brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Anathoth Farm or St Dalfour more popular in search?
This chart shows how often people search Google for Anathoth Farm and St Dalfour by name. Each line represents a brand's share of searches for all six jam and preserve brands we track, month by month, from searches in New Zealand.
Share of searches by month for Anathoth Farm, St Dalfour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barker's of Geraldine | Anathoth Farm | Bonne Maman | St Dalfour | Craig's | IXL |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 9.1% | 8.2% | 4.5% | 0.22% | 0.22% |
| Nov 2025 | 79.3% | 9.7% | 7.7% | 2.7% | 0.36% | 0.18% |
| Dec 2025 | 82.2% | 9% | 6.1% | 2.3% | 0.3% | 0.15% |
| Jan 2026 | 78.3% | 11.7% | 6.1% | 3.3% | 0.43% | 0.22% |
| Feb 2026 | 75.3% | 13.5% | 6.5% | 3.9% | 0.52% | 0.26% |
| Mar 2026 | 74.2% | 12.3% | 9% | 4.1% | 0.26% | 0.26% |
| Apr 2026 | 74.2% | 12.5% | 7.2% | 5.6% | 0.26% | 0.26% |
| May 2026 | 70.2% | 14.3% | 8.2% | 6.5% | 0.48% | 0.24% |
| Jun 2026 | 69.4% | 14.2% | 9.8% | 5.8% | 0.58% | 0.29% |
| Jul 2026 | 67.2% | 14% | 9.5% | 8.1% | 0.56% | 0.56% |
| Aug 2026 | 66.7% | 16.6% | 9.7% | 6.4% | 0.46% | 0.23% |
| Sep 2026 | 67.8% | 16.4% | 8.2% | 7.2% | 0.23% | 0.23% |
How has the Anathoth Farm and St Dalfour comparison changed over the last 12 months?
3 findings
- Anathoth Farm was ahead of St Dalfour in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anathoth Farm’s share of searches among jam and preserve brands in New Zealand moved from 9.1% to 16.4%, and its estimated monthly branded searches moved from 420 to 700.
- Across the 12 months ending September 2026, St Dalfour’s share of searches among jam and preserve brands in New Zealand moved from 4.5% to 7.2%, and its estimated monthly branded searches moved from 210 to 310.
How did search popularity change for New Zealand jam and preserve brands in September 2026?
2 changes
In September 2026, St Dalfour gained share of searches among jam and preserve brands in New Zealand, from 6.4% to 7.2%.
Estimated monthly branded searches for Anathoth Farm in New Zealand rose 66.7% over 12 measured months, from 420 to 700 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Anathoth Farm’s and St Dalfour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anathoth Farm
3 branded search terms
- anathoth farm
- anathoth farm jam
- anathoth jam
St Dalfour
5 branded search terms
- st dalfour
- st dalfour jam
- st dalfour marmalade
- stdalfour
- stdalfour jam
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