How popular isSt Dalfour in search?
In August 2026, there were an estimated 300 branded searches for St Dalfour in New Zealand which is up 36.4% over the last 11 months. St Dalfour holds 29.1% estimated Share of Search among New Zealand jam and preserve brands and is ranked 2nd of 3 competitors for search popularity.
Anathoth Farm69.9%
St Dalfour29.1%IXL0.97%
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Which jam and preserve brands compete with St Dalfour?
Share of Search by month for Anathoth Farm, St Dalfour. The figures are in the table below the chart.
View monthly share of search table
| Month | Anathoth Farm | St Dalfour | IXL |
|---|---|---|---|
| Oct 2025 | 64.6% | 33.8% | 1.5% |
| Nov 2025 | 75% | 23.6% | 1.4% |
| Dec 2025 | 77.6% | 21.1% | 1.3% |
| Jan 2026 | 76.1% | 22.5% | 1.4% |
| Feb 2026 | 75.4% | 23.2% | 1.4% |
| Mar 2026 | 72.7% | 25.8% | 1.5% |
| Apr 2026 | 67.1% | 31.5% | 1.4% |
| May 2026 | 65.6% | 33.3% | 1.1% |
| Jun 2026 | 69% | 29.6% | 1.4% |
| Jul 2026 | 61% | 36.6% | 2.4% |
| Aug 2026 | 69.9% | 29.1% | 0.97% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.9% | 720 | +44% | +8.9 points | |
| 2, held 2nd | 29.1% | 300 | 0% | -7.5 points | |
| 3, held 3rd | 0.97% | 10 | -50% | -1.5 points |
69.9%
held 1st · 720 estimated branded searches · +44% vs prior month · +8.9 points
29.1%
held 2nd · 300 estimated branded searches · 0% vs prior month · -7.5 points
3.
0.97%
held 3rd · 10 estimated branded searches · -50% vs prior month · -1.5 points
Compare search popularity between St Dalfour and its closest rivals
How has branded search demand for St Dalfour changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for St Dalfour in New Zealand rose from 220 to 300.
- Across the 11 months ending August 2026, St Dalfour’s estimated Share of Search among jam and preserve brands in New Zealand decreased from 33.8% to 29.1%.
- Across the 11 months ending August 2026, St Dalfour’s estimated Share of Search among jam and preserve brands in New Zealand peaked at 36.6% in July 2026 and was lowest at 21.1% in December 2025.
How did search popularity change for New Zealand jam and preserve brands in August 2026?
3 changes
In August 2026, Anathoth Farm gained estimated Share of Search among jam and preserve brands in New Zealand, from 61% to 69.9%.
In August 2026, St Dalfour lost estimated Share of Search among jam and preserve brands in New Zealand, from 36.6% to 29.1%.
In August 2026, IXL lost estimated Share of Search among jam and preserve brands in New Zealand, from 2.4% to 0.97%.
How is St Dalfour measured?
Brandwave collects information about searches that people make online using St Dalfour’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- st dalfour
- st dalfour jam
- st dalfour marmalade
- st dalfour near me
- st dalfour nz
- stdalfour
- stdalfour com
- stdalfour jam
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Is St Dalfour your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.