Brandwave

Anathoth Farm vs Barker's of Geraldine:Which is more popular?

In September 2026, Barker's of Geraldine had more branded searches than Anathoth Farm among jam and preserve brands in New Zealand. Barker's of Geraldine had about 2,900 branded searches, while Anathoth Farm had 700. Barker's of Geraldine made up 67.8% of all jam and preserve brand searches we track, and Anathoth Farm accounted for 16.4%. When we asked ChatGPT and Google AI Overviews about jam and preserve brands, both Anathoth Farm and Barker's of Geraldine appeared in all five answers. Anathoth Farm was mentioned before Barker's of Geraldine in every answer.

Among jam and preserve brands in New Zealand in September 2026

Who do people search for more?

Barker's of Geraldine, about 4 searches for every 1 for Anathoth Farm

Barker's of Geraldine 2.9K searchesAnathoth Farm 700 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Anathoth Farm in 5 of 5Barker's of Geraldine in 5 of 5

Who does AI recommend more?

Anathoth Farm, named ahead of Barker's of Geraldine in every answer

Anathoth Farm first in 5Barker's of Geraldine never first

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Top jam and preserve brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Anathoth Farm and Barker's of Geraldine showed up in all five answers. Anathoth Farm was listed before Barker's of Geraldine in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anathoth Farm1st
  2. Barker's of Geraldine2nd
  3. Bonne Maman3rd
  4. Craig's4th
  5. St Dalfour–
  6. IXL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barker's of Geraldine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anathoth Farm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonne Maman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craig's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St Dalfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jam and preserve brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anathoth Farm or Barker's of Geraldine more popular in search?

This chart shows how often people search Google for Anathoth Farm and Barker's of Geraldine by name. Each line represents a brand's share of searches for all six jam and preserve brands we track, month by month, from searches in New Zealand.

Anathoth Farm and Barker's of Geraldine among jam and preserve brands in New Zealand, by month

Share of searches by month for Barker's of Geraldine, Anathoth Farm. The figures are in the table below the chart.

View monthly share of searches table
MonthBarker's of GeraldineAnathoth FarmBonne MamanSt DalfourCraig'sIXL
Oct 202577.8%9.1%8.2%4.5%0.22%0.22%
Nov 202579.3%9.7%7.7%2.7%0.36%0.18%
Dec 202582.2%9%6.1%2.3%0.3%0.15%
Jan 202678.3%11.7%6.1%3.3%0.43%0.22%
Feb 202675.3%13.5%6.5%3.9%0.52%0.26%
Mar 202674.2%12.3%9%4.1%0.26%0.26%
Apr 202674.2%12.5%7.2%5.6%0.26%0.26%
May 202670.2%14.3%8.2%6.5%0.48%0.24%
Jun 202669.4%14.2%9.8%5.8%0.58%0.29%
Jul 202667.2%14%9.5%8.1%0.56%0.56%
Aug 202666.7%16.6%9.7%6.4%0.46%0.23%
Sep 202667.8%16.4%8.2%7.2%0.23%0.23%

How has the Anathoth Farm and Barker's of Geraldine comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand jam and preserve brands in September 2026?

2 changes

  1. In September 2026, Barker's of Geraldine gained share of searches among jam and preserve brands in New Zealand, from 66.7% to 67.8%.

  2. Estimated monthly branded searches for Anathoth Farm in New Zealand rose 66.7% over 12 measured months, from 420 to 700 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Anathoth Farm’s and Barker's of Geraldine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anathoth Farm

3 branded search terms

  • anathoth farm
  • anathoth farm jam
  • anathoth jam

Barker's of Geraldine

1 branded search term

  • barkers of geraldine

How the Brand Demand Index is measured

Other head-to-heads among jam and preserve brands

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