Anathoth Farm vs IXL:Which is more popular by branded search in New Zealand?
In August 2026, Anathoth Farm had more branded searches than IXL among jam and preserve brands in New Zealand. Anathoth Farm was estimated to have 720 branded searches compared to IXL’s 10, and held a 69.9% Share of Search versus IXL’s 0.97%.
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Which is more popular in search, Anathoth Farm or IXL?
Compare the jam, marmalade and preserve brands New Zealanders spread. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anathoth Farm, IXL. The figures are in the table below the chart.
View monthly share of search table
| Month | Anathoth Farm | St Dalfour | IXL |
|---|---|---|---|
| Oct 2025 | 64.6% | 33.8% | 1.5% |
| Nov 2025 | 75% | 23.6% | 1.4% |
| Dec 2025 | 77.6% | 21.1% | 1.3% |
| Jan 2026 | 76.1% | 22.5% | 1.4% |
| Feb 2026 | 75.4% | 23.2% | 1.4% |
| Mar 2026 | 72.7% | 25.8% | 1.5% |
| Apr 2026 | 67.1% | 31.5% | 1.4% |
| May 2026 | 65.6% | 33.3% | 1.1% |
| Jun 2026 | 69% | 29.6% | 1.4% |
| Jul 2026 | 61% | 36.6% | 2.4% |
| Aug 2026 | 69.9% | 29.1% | 0.97% |
| Sep 2026 | — | — | — |
How has the Anathoth Farm and IXL comparison changed over the last 12 months?
3 findings
- Anathoth Farm was ahead of IXL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anathoth Farm’s estimated Share of Search among jam and preserve brands in New Zealand moved from 64.6% to 69.9%, and its estimated monthly branded searches moved from 420 to 720.
- Across the 11 months ending August 2026, IXL’s estimated Share of Search among jam and preserve brands in New Zealand moved from 1.5% to 0.97%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand jam and preserve brands in August 2026?
2 changes
In August 2026, Anathoth Farm gained estimated Share of Search among jam and preserve brands in New Zealand, from 61% to 69.9%.
In August 2026, IXL lost estimated Share of Search among jam and preserve brands in New Zealand, from 2.4% to 0.97%.
How each brand is measured
Brandwave collects information about searches that people make online using Anathoth Farm’s and IXL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anathoth Farm
3 branded search terms
- anathoth farm
- anathoth farm jam
- anathoth jam
IXL
2 branded search terms
- ixl jam
- ixl marmalade
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.