Brandwave

Craig's vs IXL:Which is more popular?

In September 2026, Craig's and IXL were level in searches among jam and preserve brands in New Zealand, with an estimated 10 branded searches each, at 0.23% of the total each. When we asked ChatGPT and Google AI Overviews about jam and preserve brands, Craig's appeared in one of the five answers and IXL in none.

Among jam and preserve brands in New Zealand in September 2026

Who do people search for more?

Craig's and IXL are searched for about as often as each other.

Craig's 10 searchesIXL 10 searches

Who does AI mention more?

Craig's, mentioned in 1 of 5 answers, IXL in 0

Craig's in 1 of 5IXL in 0 of 5

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Top jam and preserve brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Craig's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. IXL did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anathoth Farm1st
  2. Barker's of Geraldine2nd
  3. Bonne Maman3rd
  4. Craig's4th
  5. St Dalfour–
  6. IXL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barker's of Geraldine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Anathoth Farm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonne Maman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craig's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St Dalfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jam and preserve brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Craig's or IXL more popular in search?

This chart shows how often people search Google for Craig's and IXL by name. Each line represents a brand's share of searches for all six jam and preserve brands we track, month by month, from searches in New Zealand.

Craig's and IXL among jam and preserve brands in New Zealand, by month

Share of searches by month for Craig's, IXL. The figures are in the table below the chart.

View monthly share of searches table
MonthBarker's of GeraldineAnathoth FarmBonne MamanSt DalfourCraig'sIXL
Oct 202577.8%9.1%8.2%4.5%0.22%0.22%
Nov 202579.3%9.7%7.7%2.7%0.36%0.18%
Dec 202582.2%9%6.1%2.3%0.3%0.15%
Jan 202678.3%11.7%6.1%3.3%0.43%0.22%
Feb 202675.3%13.5%6.5%3.9%0.52%0.26%
Mar 202674.2%12.3%9%4.1%0.26%0.26%
Apr 202674.2%12.5%7.2%5.6%0.26%0.26%
May 202670.2%14.3%8.2%6.5%0.48%0.24%
Jun 202669.4%14.2%9.8%5.8%0.58%0.29%
Jul 202667.2%14%9.5%8.1%0.56%0.56%
Aug 202666.7%16.6%9.7%6.4%0.46%0.23%
Sep 202667.8%16.4%8.2%7.2%0.23%0.23%

How has the Craig's and IXL comparison changed over the last 12 months?

3 findings
  • Craig's was ahead of IXL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Craig's’ share of searches among jam and preserve brands in New Zealand moved from 0.22% to 0.23%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, IXL’s share of searches among jam and preserve brands in New Zealand moved from 0.22% to 0.23%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand jam and preserve brands in September 2026?

0 changes

Neither Craig's nor IXL moved beyond provider rounding among jam and preserve brands in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Craig's’ and IXL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craig's

2 branded search terms

  • craig s
  • craig's jam

IXL

2 branded search terms

  • ixl jam
  • ixl marmalade

How the Brand Demand Index is measured

Other head-to-heads among jam and preserve brands

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