Irwin vs Trojan:Which is more popular?
In September 2026, Irwin had more branded searches than Trojan among bolt cutters brands in New Zealand. Irwin had about 170 branded searches, while Trojan had 0. Irwin made up 2.1% of all bolt cutters brand searches we track, and Trojan accounted for 0%. When we asked ChatGPT and Google AI Overviews about bolt cutters brands, Trojan appeared in three of the four answers and Irwin in one. Trojan was mentioned before Irwin in two out of three answers.
Who do people search for more?
Irwin, the only one of the two with measured searches
Who does AI mention more?
Trojan, mentioned in 3 of 4 answers, Irwin in 1
Who does AI recommend more?
Trojan, named ahead of Irwin in 2 of 3 answers
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Top bolt cutters brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Trojan was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Irwin was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Trojan was listed before Irwin in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Knipex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Trojan3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Irwin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bolt cutters brands
4 answers
Asked ChatGPT
“Which bolt cutters brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bolt cutters brands in New Zealand?”
Asked ChatGPT
“What's the best bolt cutters brand in New Zealand for a home workshop?”
Searched Google, AI Overview
“bolt cutters nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“heavy duty bolt cutters”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Irwin or Trojan more popular in search?
This chart shows how often people search Google for Irwin and Trojan by name. Each line represents a brand's share of searches for all five bolt cutters brands we track, month by month, from searches in New Zealand.
Share of searches by month for Irwin, Trojan. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Knipex | Fiskars | Irwin | Trojan |
|---|---|---|---|---|---|
| Oct 2025 | 59.7% | 21.8% | 16.4% | 2.1% | 0% |
| Nov 2025 | 68.8% | 16.9% | 12.5% | 1.8% | 0% |
| Dec 2025 | 59.7% | 21.1% | 17.1% | 2.1% | 0% |
| Jan 2026 | 62.3% | 20.4% | 14.9% | 2.4% | 0.15% |
| Feb 2026 | 65.1% | 21.2% | 11.3% | 2.4% | 0% |
| Mar 2026 | 61.5% | 25.5% | 10.4% | 2.5% | 0% |
| Apr 2026 | 60.9% | 23.8% | 12.4% | 2.8% | 0.15% |
| May 2026 | 57% | 28.2% | 12.3% | 2.5% | 0% |
| Jun 2026 | 59.9% | 27.5% | 10.1% | 2.4% | 0.11% |
| Jul 2026 | 55.1% | 29.2% | 13% | 2.7% | 0% |
| Aug 2026 | 57% | 29.1% | 10.7% | 3.2% | 0% |
| Sep 2026 | 60.8% | 25.3% | 11.8% | 2.1% | 0% |
How has the Irwin and Trojan comparison changed over the last 12 months?
3 findings
- Irwin was ahead of Trojan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among bolt cutters brands in New Zealand held steady at 2.1%, and its estimated monthly branded searches moved from 150 to 170.
- Across the 12 months ending September 2026, Trojan’s share of searches among bolt cutters brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
How did search popularity change for New Zealand bolt cutters brands in September 2026?
1 change
In September 2026, Irwin lost share of searches among bolt cutters brands in New Zealand, from 3.2% to 2.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Irwin’s and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bolt cutters brands
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