Home Lab Store vs MM Linen:Which is more popular?
In September 2026, MM Linen had more branded searches than Home Lab Store among bed linen retailers in New Zealand. MM Linen had about 2,400 branded searches, while Home Lab Store had 720. MM Linen made up 4.6% of all bed linen retailer searches we track, and Home Lab Store accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about bed linen retailers, Home Lab Store and MM Linen each appeared in two of the five answers. Home Lab Store was mentioned before MM Linen in two out of three answers that named either.
Who do people search for more?
MM Linen, about 3 searches for every 1 for Home Lab Store
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Home Lab Store, named ahead of MM Linen in 2 of 3 answers
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Top bed linen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Home Lab Store was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MM Linen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Home Lab Store was listed before MM Linen in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wallace Cotton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Città3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Foxtrot Home3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- MM Linen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Home Lab Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bed Bath & Table1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Linen House0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed linen retailers
5 answers
Asked ChatGPT
“Which bed linen brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bed linen brands in New Zealand?”
Asked ChatGPT
“What's the best bed linen brand in New Zealand for a comfortable bed?”
Searched Google, AI Overview
“bed sheets nz”
Searched Google, AI Overview
“bed linen nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Home Lab Store or MM Linen more popular in search?
This chart shows how often people search Google for Home Lab Store and MM Linen by name. Each line represents a brand's share of searches for all eight bed linen retailers we track, month by month, from searches in New Zealand.
Share of searches by month for MM Linen, Home Lab Store. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bed Bath & Table | Wallace Cotton | Città | Foxtrot Home | MM Linen | Sheridan | Home Lab Store | Linen House |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 26.1% | 18.1% | 4% | 4% | 3.4% | 1.5% | 0.92% |
| Nov 2025 | 45.8% | 24.1% | 16.2% | 4.5% | 3.6% | 2.7% | 2% | 1.2% |
| Dec 2025 | 47.2% | 24.5% | 17.7% | 2.4% | 3.1% | 2.9% | 0.92% | 1.2% |
| Jan 2026 | 36.9% | 28.5% | 19.4% | 4.3% | 4.3% | 3.5% | 1.6% | 1.5% |
| Feb 2026 | 37.2% | 28.7% | 19.8% | 4.2% | 4.2% | 3.4% | 1.3% | 1.2% |
| Mar 2026 | 44.5% | 23% | 18.8% | 4.2% | 4.2% | 2.8% | 1.3% | 1.2% |
| Apr 2026 | 44.6% | 23.1% | 18.9% | 4.3% | 4.3% | 2.9% | 0.85% | 1.2% |
| May 2026 | 41.8% | 26.7% | 18% | 4.1% | 4.1% | 3.1% | 1.2% | 1.1% |
| Jun 2026 | 43.1% | 22.8% | 18.3% | 6.3% | 4.2% | 3% | 1% | 1.2% |
| Jul 2026 | 45.2% | 23.8% | 16.2% | 4.4% | 4.4% | 3.7% | 0.88% | 1.5% |
| Aug 2026 | 39% | 24.6% | 20.3% | 3.6% | 5.5% | 3.2% | 2.5% | 1.3% |
| Sep 2026 | 40.3% | 24.8% | 20.1% | 4.6% | 4.6% | 3% | 1.4% | 1.2% |
How has the Home Lab Store and MM Linen comparison changed over the last 12 months?
3 findings
- MM Linen was ahead of Home Lab Store in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Home Lab Store’s share of searches among bed linen retailers in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, MM Linen’s share of searches among bed linen retailers in New Zealand moved from 4% to 4.6%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand bed linen retailers in September 2026?
3 changes
In September 2026, Foxtrot Home overtook MM Linen to rank 4th among bed linen retailers in New Zealand, with 4.6% of the searches.
In September 2026, Home Lab Store lost share of searches among bed linen retailers in New Zealand, from 2.5% to 1.4%.
In September 2026, MM Linen lost share of searches among bed linen retailers in New Zealand, from 5.5% to 4.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Home Lab Store’s and MM Linen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Home Lab Store
1 branded search term
- home lab store
MM Linen
1 branded search term
- mm linen
Other head-to-heads among bed linen retailers
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