Hilton vs IHG:Which is more popular by branded search in New Zealand?
In August 2026, IHG had more branded searches than Hilton among hotel chains in New Zealand. IHG was estimated to have 26.1K branded searches compared to Hilton’s 19.3K, and held a 27.5% Share of Search versus Hilton’s 20.4%.
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Which is more popular in search, Hilton or IHG?
Compare the hotel groups and chains travellers book with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IHG, Hilton. The figures are in the table below the chart.
View monthly share of search table
| Month | IHG | Sudima Hotels | Hilton | Accor | Millennium Hotels | Distinction Hotels | Heritage Hotels | Scenic Hotel Group | Quest Apartment Hotels |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 21.2% | 22.7% | 8.3% | 7.4% | 4.7% | 5.9% | 2.2% | 1.6% |
| Nov 2025 | 26.2% | 22.1% | 23.6% | 7.2% | 6.9% | 4.2% | 5.9% | 2.3% | 1.5% |
| Dec 2025 | 26.3% | 25.3% | 20.9% | 7% | 7.3% | 4% | 5.6% | 2.4% | 1.2% |
| Jan 2026 | 26.2% | 23.5% | 21.2% | 8% | 7% | 4% | 6.2% | 2.6% | 1.4% |
| Feb 2026 | 27% | 23.5% | 20.2% | 8.1% | 7.1% | 5.2% | 5.1% | 2.4% | 1.4% |
| Mar 2026 | 27.6% | 23.2% | 21.2% | 7.4% | 6.7% | 5.3% | 4.6% | 2.6% | 1.4% |
| Apr 2026 | 24.1% | 22.5% | 23.5% | 7.8% | 8% | 5% | 5.4% | 2.3% | 1.3% |
| May 2026 | 24.9% | 20.7% | 24.4% | 9.2% | 7.9% | 4.9% | 4.6% | 2% | 1.4% |
| Jun 2026 | 23.1% | 22.2% | 23% | 10.7% | 7.1% | 5.7% | 5% | 1.9% | 1.4% |
| Jul 2026 | 26.2% | 24.4% | 19.6% | 9.5% | 6.6% | 5.2% | 5% | 1.9% | 1.6% |
| Aug 2026 | 27.5% | 21.5% | 20.4% | 9% | 7% | 5.9% | 4.8% | 2.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Hilton and IHG comparison changed over the last 12 months?
3 findings
- IHG was ahead of Hilton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel chains in New Zealand moved from 22.7% to 20.4%, and its estimated monthly branded searches moved from 22K to 19.3K.
- Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand moved from 25.9% to 27.5%, and its estimated monthly branded searches moved from 25.1K to 26.1K.
How did search popularity change for New Zealand hotel chains in August 2026?
2 changes
In August 2026, IHG gained estimated Share of Search among hotel chains in New Zealand, from 26.2% to 27.5%.
In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Hilton’s and IHG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hilton
15 branded search terms
- beverly hilton hotel
- hilton auckland
- hilton brand hotels
- hilton honors hotels
- hilton hotel
- hilton hotel spa
- hilton nz
- hilton queenstown
- hilton tokyo hotel
- hotel doubletree by hilton
- hotel hilton bali
- hotel hilton garden inn
- parc 55 san francisco a hilton hotel
- paris hilton hotel
- the hilton hotel
IHG
21 branded search terms
- crowne plaza auckland
- holiday inn auckland
- ihg
- ihg ambassador
- ihg auckland
- ihg brands
- ihg com
- ihg hotel
- ihg hotels & resorts
- ihg membership
- ihg merlin
- ihg near me
- ihg new zealand
- ihg nz
- ihg one rewards
- ihg online
- ihg plc
- ihg points
- ihg rewards
- ihg sanctuary cove
- ihg webmail
Put your own brand in this comparison
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