Accor vs Hilton:Which is more popular by branded search in New Zealand?
In August 2026, Hilton had more branded searches than Accor among hotel chains in New Zealand. Hilton was estimated to have 19.3K branded searches compared to Accor’s 8.5K, and held a 20.4% Share of Search versus Accor’s 9%.
Follow Accor vs Hilton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Accor or Hilton?
Compare the hotel groups and chains travellers book with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hilton, Accor. The figures are in the table below the chart.
View monthly share of search table
| Month | IHG | Sudima Hotels | Hilton | Accor | Millennium Hotels | Distinction Hotels | Heritage Hotels | Scenic Hotel Group | Quest Apartment Hotels |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 21.2% | 22.7% | 8.3% | 7.4% | 4.7% | 5.9% | 2.2% | 1.6% |
| Nov 2025 | 26.2% | 22.1% | 23.6% | 7.2% | 6.9% | 4.2% | 5.9% | 2.3% | 1.5% |
| Dec 2025 | 26.3% | 25.3% | 20.9% | 7% | 7.3% | 4% | 5.6% | 2.4% | 1.2% |
| Jan 2026 | 26.2% | 23.5% | 21.2% | 8% | 7% | 4% | 6.2% | 2.6% | 1.4% |
| Feb 2026 | 27% | 23.5% | 20.2% | 8.1% | 7.1% | 5.2% | 5.1% | 2.4% | 1.4% |
| Mar 2026 | 27.6% | 23.2% | 21.2% | 7.4% | 6.7% | 5.3% | 4.6% | 2.6% | 1.4% |
| Apr 2026 | 24.1% | 22.5% | 23.5% | 7.8% | 8% | 5% | 5.4% | 2.3% | 1.3% |
| May 2026 | 24.9% | 20.7% | 24.4% | 9.2% | 7.9% | 4.9% | 4.6% | 2% | 1.4% |
| Jun 2026 | 23.1% | 22.2% | 23% | 10.7% | 7.1% | 5.7% | 5% | 1.9% | 1.4% |
| Jul 2026 | 26.2% | 24.4% | 19.6% | 9.5% | 6.6% | 5.2% | 5% | 1.9% | 1.6% |
| Aug 2026 | 27.5% | 21.5% | 20.4% | 9% | 7% | 5.9% | 4.8% | 2.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Accor and Hilton comparison changed over the last 12 months?
3 findings
- Hilton was ahead of Accor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Accor’s estimated Share of Search among hotel chains in New Zealand moved from 8.3% to 9%, and its estimated monthly branded searches moved from 8K to 8.5K.
- Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel chains in New Zealand moved from 22.7% to 20.4%, and its estimated monthly branded searches moved from 22K to 19.3K.
How did search popularity change for New Zealand hotel chains in August 2026?
2 changes
In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%.
In August 2026, Accor lost estimated Share of Search among hotel chains in New Zealand, from 9.5% to 9%.
How each brand is measured
Brandwave collects information about searches that people make online using Accor’s and Hilton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Accor
18 branded search terms
- accor auckland
- accor group hotels
- accor hotel
- accor hotel booking
- accor hotel club
- accor hotel member
- accor hotel s
- accor hotels app
- accor hotels near me
- accor nz
- all accor
- all accor com
- all accor hotels
- all accor member
- all accor plus
- breakfree on cashel an accor hotel
- hotel near accor stadium
- novotel accor hotels
Hilton
15 branded search terms
- beverly hilton hotel
- hilton auckland
- hilton brand hotels
- hilton honors hotels
- hilton hotel
- hilton hotel spa
- hilton nz
- hilton queenstown
- hilton tokyo hotel
- hotel doubletree by hilton
- hotel hilton bali
- hotel hilton garden inn
- parc 55 san francisco a hilton hotel
- paris hilton hotel
- the hilton hotel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.