How popular isAccor in search?
In August 2026, there were an estimated 8.5K branded searches for Accor in New Zealand which is up 5.8% over the last 11 months. Accor holds 9% estimated Share of Search among New Zealand hotel chains and is ranked 4th of 9 competitors for search popularity.
IHG27.5%
Sudima Hotels21.5%
Hilton20.4%
Accor9%
Millennium Hotels7%
Distinction Hotels5.9%
Heritage Hotels4.8%
Scenic Hotel Group2.4%Quest Apartment Hotels1.5%
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Which hotel chains compete with Accor?
Share of Search by month for IHG, Sudima Hotels, Hilton, Accor, Millennium Hotels, Distinction Hotels, Heritage Hotels, Scenic Hotel Group. The figures are in the table below the chart.
View monthly share of search table
| Month | IHG | Sudima Hotels | Hilton | Accor | Millennium Hotels | Distinction Hotels | Heritage Hotels | Scenic Hotel Group | Quest Apartment Hotels |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 21.2% | 22.7% | 8.3% | 7.4% | 4.7% | 5.9% | 2.2% | 1.6% |
| Nov 2025 | 26.2% | 22.1% | 23.6% | 7.2% | 6.9% | 4.2% | 5.9% | 2.3% | 1.5% |
| Dec 2025 | 26.3% | 25.3% | 20.9% | 7% | 7.3% | 4% | 5.6% | 2.4% | 1.2% |
| Jan 2026 | 26.2% | 23.5% | 21.2% | 8% | 7% | 4% | 6.2% | 2.6% | 1.4% |
| Feb 2026 | 27% | 23.5% | 20.2% | 8.1% | 7.1% | 5.2% | 5.1% | 2.4% | 1.4% |
| Mar 2026 | 27.6% | 23.2% | 21.2% | 7.4% | 6.7% | 5.3% | 4.6% | 2.6% | 1.4% |
| Apr 2026 | 24.1% | 22.5% | 23.5% | 7.8% | 8% | 5% | 5.4% | 2.3% | 1.3% |
| May 2026 | 24.9% | 20.7% | 24.4% | 9.2% | 7.9% | 4.9% | 4.6% | 2% | 1.4% |
| Jun 2026 | 23.1% | 22.2% | 23% | 10.7% | 7.1% | 5.7% | 5% | 1.9% | 1.4% |
| Jul 2026 | 26.2% | 24.4% | 19.6% | 9.5% | 6.6% | 5.2% | 5% | 1.9% | 1.6% |
| Aug 2026 | 27.5% | 21.5% | 20.4% | 9% | 7% | 5.9% | 4.8% | 2.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.5% | 26.1K | +2.2% | +1.3 points | |
| 2, held 2nd | 21.5% | 20.4K | -14.2% | -2.9 points | |
| 3, held 3rd | 20.4% | 19.3K | +0.84% | +0.7 points | |
| 4, held 4th | 9% | 8.5K | -8% | -0.5 points | |
| 5, held 5th | 7% | 6.6K | +3.3% | +0.4 points | |
| 6, held 6th | 5.9% | 5.6K | +10.7% | +0.7 points | |
| 7, held 7th | 4.8% | 4.5K | -7.2% | -0.2 points | |
| 8, held 8th | 2.4% | 2.3K | +23% | +0.5 points | |
| 9, held 9th | 1.5% | 1.5K | -3.9% | 0 points |
1.
IHG27.5%
held 1st · 26.1K estimated branded searches · +2.2% vs prior month · +1.3 points
21.5%
held 2nd · 20.4K estimated branded searches · -14.2% vs prior month · -2.9 points
3.
Hilton20.4%
held 3rd · 19.3K estimated branded searches · +0.84% vs prior month · +0.7 points
4.
Accor9%
held 4th · 8.5K estimated branded searches · -8% vs prior month · -0.5 points
held 5th · 6.6K estimated branded searches · +3.3% vs prior month · +0.4 points
5.9%
held 6th · 5.6K estimated branded searches · +10.7% vs prior month · +0.7 points
4.8%
held 7th · 4.5K estimated branded searches · -7.2% vs prior month · -0.2 points
2.4%
held 8th · 2.3K estimated branded searches · +23% vs prior month · +0.5 points
1.5%
held 9th · 1.5K estimated branded searches · -3.9% vs prior month · 0 points
Compare search popularity between Accor and its closest rivals
How has branded search demand for Accor changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Accor in New Zealand rose from 8K to 8.5K.
- Across the 11 months ending August 2026, Accor’s estimated Share of Search among hotel chains in New Zealand increased from 8.3% to 9%.
- Across the 11 months ending August 2026, Accor’s estimated Share of Search among hotel chains in New Zealand peaked at 10.7% in June 2026 and was lowest at 7% in December 2025.
How did search popularity change for New Zealand hotel chains in August 2026?
6 changes
In August 2026, IHG gained estimated Share of Search among hotel chains in New Zealand, from 26.2% to 27.5%.
In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%.
In August 2026, Distinction Hotels gained estimated Share of Search among hotel chains in New Zealand, from 5.2% to 5.9%.
In August 2026, Sudima Hotels lost estimated Share of Search among hotel chains in New Zealand, from 24.4% to 21.5%.
In August 2026, Accor lost estimated Share of Search among hotel chains in New Zealand, from 9.5% to 9%.
Estimated monthly branded searches for Heritage Hotels in New Zealand fell 20.9% over 11 measured months, from 5.7K to 4.5K in August 2026.
How is Accor measured?
Brandwave collects information about searches that people make online using Accor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- accor auckland
- accor group hotels
- accor hotel
- accor hotel booking
- accor hotel club
- accor hotel member
- accor hotel s
- accor hotels app
- accor hotels near me
- accor nz
- all accor
- all accor com
- all accor hotels
- all accor member
- all accor plus
- breakfree on cashel an accor hotel
- hotel near accor stadium
- novotel accor hotels
Do you work for Accor? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Accor your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.