Accor vs Sudima Hotels:Which is more popular by branded search in New Zealand?
In August 2026, Sudima Hotels had more branded searches than Accor among hotel chains in New Zealand. Sudima Hotels was estimated to have 20.4K branded searches compared to Accor’s 8.5K, and held a 21.5% Share of Search versus Accor’s 9%.
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Which is more popular in search, Accor or Sudima Hotels?
Compare the hotel groups and chains travellers book with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sudima Hotels, Accor. The figures are in the table below the chart.
View monthly share of search table
| Month | IHG | Sudima Hotels | Hilton | Accor | Millennium Hotels | Distinction Hotels | Heritage Hotels | Scenic Hotel Group | Quest Apartment Hotels |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 21.2% | 22.7% | 8.3% | 7.4% | 4.7% | 5.9% | 2.2% | 1.6% |
| Nov 2025 | 26.2% | 22.1% | 23.6% | 7.2% | 6.9% | 4.2% | 5.9% | 2.3% | 1.5% |
| Dec 2025 | 26.3% | 25.3% | 20.9% | 7% | 7.3% | 4% | 5.6% | 2.4% | 1.2% |
| Jan 2026 | 26.2% | 23.5% | 21.2% | 8% | 7% | 4% | 6.2% | 2.6% | 1.4% |
| Feb 2026 | 27% | 23.5% | 20.2% | 8.1% | 7.1% | 5.2% | 5.1% | 2.4% | 1.4% |
| Mar 2026 | 27.6% | 23.2% | 21.2% | 7.4% | 6.7% | 5.3% | 4.6% | 2.6% | 1.4% |
| Apr 2026 | 24.1% | 22.5% | 23.5% | 7.8% | 8% | 5% | 5.4% | 2.3% | 1.3% |
| May 2026 | 24.9% | 20.7% | 24.4% | 9.2% | 7.9% | 4.9% | 4.6% | 2% | 1.4% |
| Jun 2026 | 23.1% | 22.2% | 23% | 10.7% | 7.1% | 5.7% | 5% | 1.9% | 1.4% |
| Jul 2026 | 26.2% | 24.4% | 19.6% | 9.5% | 6.6% | 5.2% | 5% | 1.9% | 1.6% |
| Aug 2026 | 27.5% | 21.5% | 20.4% | 9% | 7% | 5.9% | 4.8% | 2.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Accor and Sudima Hotels comparison changed over the last 12 months?
3 findings
- Sudima Hotels was ahead of Accor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Accor’s estimated Share of Search among hotel chains in New Zealand moved from 8.3% to 9%, and its estimated monthly branded searches moved from 8K to 8.5K.
- Across the 11 months ending August 2026, Sudima Hotels’ estimated Share of Search among hotel chains in New Zealand moved from 21.2% to 21.5%, and its estimated monthly branded searches moved from 20.5K to 20.4K.
How did search popularity change for New Zealand hotel chains in August 2026?
2 changes
In August 2026, Sudima Hotels lost estimated Share of Search among hotel chains in New Zealand, from 24.4% to 21.5%.
In August 2026, Accor lost estimated Share of Search among hotel chains in New Zealand, from 9.5% to 9%.
How each brand is measured
Brandwave collects information about searches that people make online using Accor’s and Sudima Hotels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Accor
18 branded search terms
- accor auckland
- accor group hotels
- accor hotel
- accor hotel booking
- accor hotel club
- accor hotel member
- accor hotel s
- accor hotels app
- accor hotels near me
- accor nz
- all accor
- all accor com
- all accor hotels
- all accor member
- all accor plus
- breakfree on cashel an accor hotel
- hotel near accor stadium
- novotel accor hotels
Sudima Hotels
13 branded search terms
- sudima
- sudima 5 mile
- sudima airport
- sudima auckland
- sudima city
- sudima five mile
- sudima hotel
- sudima hotel nz
- sudima hotels near me
- sudima lake
- sudima lake hotel
- sudima nelson street
- sudima wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.