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Hotel chains in New Zealand:Which brands are most popular in search?

In August 2026, IHG was the most searched among hotel chains in New Zealand, with an estimated 26.1K branded searches and 27.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. IHG27.5%
  2. Sudima Hotels21.5%
  3. Hilton20.4%
  4. Accor9%
  5. Millennium Hotels7%
  6. Distinction Hotels5.9%
  7. Heritage Hotels4.8%
  8. Scenic Hotel Group2.4%
  9. Quest Apartment Hotels1.5%

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Share of SearchLeaderboard

Compare the hotel groups and chains travellers book with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hotel chains in New Zealand, by month

Share of Search by month for IHG, Sudima Hotels, Hilton, Accor, Millennium Hotels, Distinction Hotels, Heritage Hotels, Scenic Hotel Group. The figures are in the table below the chart.

View monthly share of search table
MonthIHGSudima HotelsHiltonAccorMillennium HotelsDistinction HotelsHeritage HotelsScenic Hotel GroupQuest Apartment Hotels
Oct 202525.9%21.2%22.7%8.3%7.4%4.7%5.9%2.2%1.6%
Nov 202526.2%22.1%23.6%7.2%6.9%4.2%5.9%2.3%1.5%
Dec 202526.3%25.3%20.9%7%7.3%4%5.6%2.4%1.2%
Jan 202626.2%23.5%21.2%8%7%4%6.2%2.6%1.4%
Feb 202627%23.5%20.2%8.1%7.1%5.2%5.1%2.4%1.4%
Mar 202627.6%23.2%21.2%7.4%6.7%5.3%4.6%2.6%1.4%
Apr 202624.1%22.5%23.5%7.8%8%5%5.4%2.3%1.3%
May 202624.9%20.7%24.4%9.2%7.9%4.9%4.6%2%1.4%
Jun 202623.1%22.2%23%10.7%7.1%5.7%5%1.9%1.4%
Jul 202626.2%24.4%19.6%9.5%6.6%5.2%5%1.9%1.6%
Aug 202627.5%21.5%20.4%9%7%5.9%4.8%2.4%1.5%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.IHG

    27.5%

    held 1st · 26.1K estimated branded searches · +2.2% vs prior month · +1.3 points

  2. 2.Sudima Hotels

    21.5%

    held 2nd · 20.4K estimated branded searches · -14.2% vs prior month · -2.9 points

  3. 3.Hilton

    20.4%

    held 3rd · 19.3K estimated branded searches · +0.84% vs prior month · +0.7 points

  4. 4.Accor

    9%

    held 4th · 8.5K estimated branded searches · -8% vs prior month · -0.5 points

  5. 5.Millennium Hotels

    7%

    held 5th · 6.6K estimated branded searches · +3.3% vs prior month · +0.4 points

  6. 6.Distinction Hotels

    5.9%

    held 6th · 5.6K estimated branded searches · +10.7% vs prior month · +0.7 points

  7. 7.Heritage Hotels

    4.8%

    held 7th · 4.5K estimated branded searches · -7.2% vs prior month · -0.2 points

  8. 8.Scenic Hotel Group

    2.4%

    held 8th · 2.3K estimated branded searches · +23% vs prior month · +0.5 points

  9. 9.Quest Apartment Hotels

    1.5%

    held 9th · 1.5K estimated branded searches · -3.9% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among hotel chains in New Zealand?

In August 2026, IHG was the most searched among hotel chains in New Zealand, with an estimated 26.1K branded searches and 27.5% estimated Share of Search within this set. Sudima Hotels is in 2nd place, 6 percentage points behind at 21.5% Share of Search.

New Zealand hotel chains, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
IHG25.9% → 27.5%27.6%Mar 202623.1%Jun 20261st
Sudima Hotels21.2% → 21.5%25.3%Dec 202520.7%May 20263rd → 2nd
Hilton22.7% → 20.4%24.4%May 202619.6%Jul 20262nd → 3rd
Accor8.3% → 9%10.7%Jun 20267%Dec 20254th
Millennium Hotels7.4% → 7%8%Apr 20266.6%Jul 20265th
Distinction Hotels4.7% → 5.9%5.9%Aug 20264%Jan 20267th → 6th
Heritage Hotels5.9% → 4.8%6.2%Jan 20264.6%Mar 20266th → 7th
Scenic Hotel Group2.2% → 2.4%2.6%Jan 20261.9%Jun 20268th
Quest Apartment Hotels1.6% → 1.5%1.6%Oct 20251.2%Dec 20259th

Each finding as a sentence

  • Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand increased from 25.9% to 27.5%.
  • Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel chains in New Zealand decreased from 22.7% to 20.4%.
  • Across the 11 months ending August 2026, Accor’s estimated Share of Search among hotel chains in New Zealand increased from 8.3% to 9%.
  • Across the 11 months ending August 2026, Distinction Hotels’ estimated Share of Search among hotel chains in New Zealand increased from 4.7% to 5.9%.
  • Across the 11 months ending August 2026, Heritage Hotels’ estimated Share of Search among hotel chains in New Zealand decreased from 5.9% to 4.8%.
  • Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand peaked at 27.6% in March 2026 and was lowest at 23.1% in June 2026.
  • Across the 11 months ending August 2026, Sudima Hotels’ estimated Share of Search among hotel chains in New Zealand peaked at 25.3% in December 2025 and was lowest at 20.7% in May 2026.
  • Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel chains in New Zealand peaked at 24.4% in May 2026 and was lowest at 19.6% in July 2026.
  • Across the 11 months ending August 2026, Accor’s estimated Share of Search among hotel chains in New Zealand peaked at 10.7% in June 2026 and was lowest at 7% in December 2025.
  • Across the 11 months ending August 2026, Millennium Hotels’ estimated Share of Search among hotel chains in New Zealand peaked at 8% in April 2026 and was lowest at 6.6% in July 2026.
  • Across the 11 months ending August 2026, Distinction Hotels’ estimated Share of Search among hotel chains in New Zealand peaked at 5.9% in August 2026 and was lowest at 4% in January 2026.
  • Across the 11 months ending August 2026, Heritage Hotels’ estimated Share of Search among hotel chains in New Zealand peaked at 6.2% in January 2026 and was lowest at 4.6% in March 2026.
  • Across the 11 months ending August 2026, Sudima Hotels rose from 3rd to 2nd among hotel chains in New Zealand.
  • Across the 11 months ending August 2026, Hilton fell from 2nd to 3rd among hotel chains in New Zealand.
  • Across the 11 months ending August 2026, Distinction Hotels rose from 7th to 6th among hotel chains in New Zealand.
  • Across the 11 months ending August 2026, Heritage Hotels fell from 6th to 7th among hotel chains in New Zealand.
  • Across the 11 months ending August 2026, Millennium Hotels, Scenic Hotel Group and Quest Apartment Hotels held steady: their estimated Share of Search among hotel chains in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand hotel chains in August 2026?

  1. In August 2026, IHG gained estimated Share of Search among hotel chains in New Zealand, from 26.2% to 27.5%.

  2. In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%.

  3. In August 2026, Distinction Hotels gained estimated Share of Search among hotel chains in New Zealand, from 5.2% to 5.9%.

  4. In August 2026, Sudima Hotels lost estimated Share of Search among hotel chains in New Zealand, from 24.4% to 21.5%.

  5. In August 2026, Accor lost estimated Share of Search among hotel chains in New Zealand, from 9.5% to 9%.

  6. Estimated monthly branded searches for Heritage Hotels in New Zealand fell 20.9% over 11 measured months, from 5.7K to 4.5K in August 2026.

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