IHG vs Sudima Hotels:Which is more popular by branded search in New Zealand?
In August 2026, IHG had more branded searches than Sudima Hotels among hotel chains in New Zealand. IHG was estimated to have 26.1K branded searches compared to Sudima Hotels’ 20.4K, and held a 27.5% Share of Search versus Sudima Hotels’ 21.5%.
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Which is more popular in search, IHG or Sudima Hotels?
Compare the hotel groups and chains travellers book with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IHG, Sudima Hotels. The figures are in the table below the chart.
View monthly share of search table
| Month | IHG | Sudima Hotels | Hilton | Accor | Millennium Hotels | Distinction Hotels | Heritage Hotels | Scenic Hotel Group | Quest Apartment Hotels |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 21.2% | 22.7% | 8.3% | 7.4% | 4.7% | 5.9% | 2.2% | 1.6% |
| Nov 2025 | 26.2% | 22.1% | 23.6% | 7.2% | 6.9% | 4.2% | 5.9% | 2.3% | 1.5% |
| Dec 2025 | 26.3% | 25.3% | 20.9% | 7% | 7.3% | 4% | 5.6% | 2.4% | 1.2% |
| Jan 2026 | 26.2% | 23.5% | 21.2% | 8% | 7% | 4% | 6.2% | 2.6% | 1.4% |
| Feb 2026 | 27% | 23.5% | 20.2% | 8.1% | 7.1% | 5.2% | 5.1% | 2.4% | 1.4% |
| Mar 2026 | 27.6% | 23.2% | 21.2% | 7.4% | 6.7% | 5.3% | 4.6% | 2.6% | 1.4% |
| Apr 2026 | 24.1% | 22.5% | 23.5% | 7.8% | 8% | 5% | 5.4% | 2.3% | 1.3% |
| May 2026 | 24.9% | 20.7% | 24.4% | 9.2% | 7.9% | 4.9% | 4.6% | 2% | 1.4% |
| Jun 2026 | 23.1% | 22.2% | 23% | 10.7% | 7.1% | 5.7% | 5% | 1.9% | 1.4% |
| Jul 2026 | 26.2% | 24.4% | 19.6% | 9.5% | 6.6% | 5.2% | 5% | 1.9% | 1.6% |
| Aug 2026 | 27.5% | 21.5% | 20.4% | 9% | 7% | 5.9% | 4.8% | 2.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the IHG and Sudima Hotels comparison changed over the last 12 months?
3 findings
- IHG was ahead of Sudima Hotels in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand moved from 25.9% to 27.5%, and its estimated monthly branded searches moved from 25.1K to 26.1K.
- Across the 11 months ending August 2026, Sudima Hotels’ estimated Share of Search among hotel chains in New Zealand moved from 21.2% to 21.5%, and its estimated monthly branded searches moved from 20.5K to 20.4K.
How did search popularity change for New Zealand hotel chains in August 2026?
2 changes
In August 2026, IHG gained estimated Share of Search among hotel chains in New Zealand, from 26.2% to 27.5%.
In August 2026, Sudima Hotels lost estimated Share of Search among hotel chains in New Zealand, from 24.4% to 21.5%.
How each brand is measured
Brandwave collects information about searches that people make online using IHG’s and Sudima Hotels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IHG
21 branded search terms
- crowne plaza auckland
- holiday inn auckland
- ihg
- ihg ambassador
- ihg auckland
- ihg brands
- ihg com
- ihg hotel
- ihg hotels & resorts
- ihg membership
- ihg merlin
- ihg near me
- ihg new zealand
- ihg nz
- ihg one rewards
- ihg online
- ihg plc
- ihg points
- ihg rewards
- ihg sanctuary cove
- ihg webmail
Sudima Hotels
13 branded search terms
- sudima
- sudima 5 mile
- sudima airport
- sudima auckland
- sudima city
- sudima five mile
- sudima hotel
- sudima hotel nz
- sudima hotels near me
- sudima lake
- sudima lake hotel
- sudima nelson street
- sudima wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.