Brandwave

How popular isIHG in search?

In August 2026, there were an estimated 26.1K branded searches for IHG in New Zealand which held steady over the last 11 months. IHG holds 27.5% estimated Share of Search among New Zealand hotel chains and is ranked 1st of 9 competitors for search popularity.

Share of Search, August 2026
  1. IHG27.5%
  2. Sudima Hotels21.5%
  3. Hilton20.4%
  4. Accor9%
  5. Millennium Hotels7%
  6. Distinction Hotels5.9%
  7. Heritage Hotels4.8%
  8. Scenic Hotel Group2.4%
  9. Quest Apartment Hotels1.5%
IHG website (opens in a new tab)

Follow IHG and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hotel chains compete with IHG?

IHG against hotel chains in New Zealand, by month

Share of Search by month for IHG, Sudima Hotels, Hilton, Accor, Millennium Hotels, Distinction Hotels, Heritage Hotels, Scenic Hotel Group. The figures are in the table below the chart.

View monthly share of search table
MonthIHGSudima HotelsHiltonAccorMillennium HotelsDistinction HotelsHeritage HotelsScenic Hotel GroupQuest Apartment Hotels
Oct 202525.9%21.2%22.7%8.3%7.4%4.7%5.9%2.2%1.6%
Nov 202526.2%22.1%23.6%7.2%6.9%4.2%5.9%2.3%1.5%
Dec 202526.3%25.3%20.9%7%7.3%4%5.6%2.4%1.2%
Jan 202626.2%23.5%21.2%8%7%4%6.2%2.6%1.4%
Feb 202627%23.5%20.2%8.1%7.1%5.2%5.1%2.4%1.4%
Mar 202627.6%23.2%21.2%7.4%6.7%5.3%4.6%2.6%1.4%
Apr 202624.1%22.5%23.5%7.8%8%5%5.4%2.3%1.3%
May 202624.9%20.7%24.4%9.2%7.9%4.9%4.6%2%1.4%
Jun 202623.1%22.2%23%10.7%7.1%5.7%5%1.9%1.4%
Jul 202626.2%24.4%19.6%9.5%6.6%5.2%5%1.9%1.6%
Aug 202627.5%21.5%20.4%9%7%5.9%4.8%2.4%1.5%
Sep 2026—————————

  1. 1.IHG

    27.5%

    held 1st · 26.1K estimated branded searches · +2.2% vs prior month · +1.3 points

  2. 2.Sudima Hotels

    21.5%

    held 2nd · 20.4K estimated branded searches · -14.2% vs prior month · -2.9 points

  3. 3.Hilton

    20.4%

    held 3rd · 19.3K estimated branded searches · +0.84% vs prior month · +0.7 points

  4. 4.Accor

    9%

    held 4th · 8.5K estimated branded searches · -8% vs prior month · -0.5 points

  5. 5.Millennium Hotels

    7%

    held 5th · 6.6K estimated branded searches · +3.3% vs prior month · +0.4 points

  6. 6.Distinction Hotels

    5.9%

    held 6th · 5.6K estimated branded searches · +10.7% vs prior month · +0.7 points

  7. 7.Heritage Hotels

    4.8%

    held 7th · 4.5K estimated branded searches · -7.2% vs prior month · -0.2 points

  8. 8.Scenic Hotel Group

    2.4%

    held 8th · 2.3K estimated branded searches · +23% vs prior month · +0.5 points

  9. 9.Quest Apartment Hotels

    1.5%

    held 9th · 1.5K estimated branded searches · -3.9% vs prior month · 0 points

Compare search popularity between IHG and its closest rivals

How has branded search demand for IHG changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for IHG in New Zealand held steady, from 25.1K to 26.1K.
  • Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand increased from 25.9% to 27.5%.
  • Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand peaked at 27.6% in March 2026 and was lowest at 23.1% in June 2026.

How did search popularity change for New Zealand hotel chains in August 2026?

  1. In August 2026, IHG gained estimated Share of Search among hotel chains in New Zealand, from 26.2% to 27.5%.

  2. In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%.

  3. In August 2026, Distinction Hotels gained estimated Share of Search among hotel chains in New Zealand, from 5.2% to 5.9%.

  4. In August 2026, Sudima Hotels lost estimated Share of Search among hotel chains in New Zealand, from 24.4% to 21.5%.

  5. In August 2026, Accor lost estimated Share of Search among hotel chains in New Zealand, from 9.5% to 9%.

  6. Estimated monthly branded searches for Heritage Hotels in New Zealand fell 20.9% over 11 measured months, from 5.7K to 4.5K in August 2026.

How is IHG measured?

Brandwave collects information about searches that people make online using IHG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • crowne plaza auckland
  • holiday inn auckland
  • ihg
  • ihg ambassador
  • ihg auckland
  • ihg brands
  • ihg com
  • ihg hotel
  • ihg hotels & resorts
  • ihg membership
  • ihg merlin
  • ihg near me
  • ihg new zealand
  • ihg nz
  • ihg one rewards
  • ihg online
  • ihg plc
  • ihg points
  • ihg rewards
  • ihg sanctuary cove
  • ihg webmail

Do you work for IHG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is IHG your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record