Hilton vs Millennium Hotels:Which is more popular by branded search in New Zealand?
In August 2026, Hilton had more branded searches than Millennium Hotels among hotel chains in New Zealand. Hilton was estimated to have 19.3K branded searches compared to Millennium Hotels’ 6.6K, and held a 20.4% Share of Search versus Millennium Hotels’ 7%.
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Which is more popular in search, Hilton or Millennium Hotels?
Compare the hotel groups and chains travellers book with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hilton, Millennium Hotels. The figures are in the table below the chart.
View monthly share of search table
| Month | IHG | Sudima Hotels | Hilton | Accor | Millennium Hotels | Distinction Hotels | Heritage Hotels | Scenic Hotel Group | Quest Apartment Hotels |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 21.2% | 22.7% | 8.3% | 7.4% | 4.7% | 5.9% | 2.2% | 1.6% |
| Nov 2025 | 26.2% | 22.1% | 23.6% | 7.2% | 6.9% | 4.2% | 5.9% | 2.3% | 1.5% |
| Dec 2025 | 26.3% | 25.3% | 20.9% | 7% | 7.3% | 4% | 5.6% | 2.4% | 1.2% |
| Jan 2026 | 26.2% | 23.5% | 21.2% | 8% | 7% | 4% | 6.2% | 2.6% | 1.4% |
| Feb 2026 | 27% | 23.5% | 20.2% | 8.1% | 7.1% | 5.2% | 5.1% | 2.4% | 1.4% |
| Mar 2026 | 27.6% | 23.2% | 21.2% | 7.4% | 6.7% | 5.3% | 4.6% | 2.6% | 1.4% |
| Apr 2026 | 24.1% | 22.5% | 23.5% | 7.8% | 8% | 5% | 5.4% | 2.3% | 1.3% |
| May 2026 | 24.9% | 20.7% | 24.4% | 9.2% | 7.9% | 4.9% | 4.6% | 2% | 1.4% |
| Jun 2026 | 23.1% | 22.2% | 23% | 10.7% | 7.1% | 5.7% | 5% | 1.9% | 1.4% |
| Jul 2026 | 26.2% | 24.4% | 19.6% | 9.5% | 6.6% | 5.2% | 5% | 1.9% | 1.6% |
| Aug 2026 | 27.5% | 21.5% | 20.4% | 9% | 7% | 5.9% | 4.8% | 2.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Hilton and Millennium Hotels comparison changed over the last 12 months?
3 findings
- Hilton was ahead of Millennium Hotels in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel chains in New Zealand moved from 22.7% to 20.4%, and its estimated monthly branded searches moved from 22K to 19.3K.
- Across the 11 months ending August 2026, Millennium Hotels’ estimated Share of Search among hotel chains in New Zealand moved from 7.4% to 7%, and its estimated monthly branded searches moved from 7.2K to 6.6K.
How did search popularity change for New Zealand hotel chains in August 2026?
1 change

In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Hilton’s and Millennium Hotels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hilton
15 branded search terms
- beverly hilton hotel
- hilton auckland
- hilton brand hotels
- hilton honors hotels
- hilton hotel
- hilton hotel spa
- hilton nz
- hilton queenstown
- hilton tokyo hotel
- hotel doubletree by hilton
- hotel hilton bali
- hotel hilton garden inn
- parc 55 san francisco a hilton hotel
- paris hilton hotel
- the hilton hotel
Millennium Hotels
11 branded search terms
- airport millennium hotel
- grand millennium hotel
- millennium hotel
- millennium hotel and resorts
- millennium hotel auckland
- millennium hotel nz
- millennium hotels & resorts
- millennium hotels near me
- millenniumhotels com
- the grand millennium hotel
- the millennium hotel

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