Brandwave

How popular isHilton in search?

In August 2026, there were an estimated 19.3K branded searches for Hilton in New Zealand which is down 12.1% over the last 11 months. Hilton holds 20.4% estimated Share of Search among New Zealand hotel chains and is ranked 3rd of 9 competitors for search popularity.

Share of Search, August 2026
  1. IHG27.5%
  2. Sudima Hotels21.5%
  3. Hilton20.4%
  4. Accor9%
  5. Millennium Hotels7%
  6. Distinction Hotels5.9%
  7. Heritage Hotels4.8%
  8. Scenic Hotel Group2.4%
  9. Quest Apartment Hotels1.5%
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Which hotel chains compete with Hilton?

Hilton against hotel chains in New Zealand, by month

Share of Search by month for IHG, Sudima Hotels, Hilton, Accor, Millennium Hotels, Distinction Hotels, Heritage Hotels, Scenic Hotel Group. The figures are in the table below the chart.

View monthly share of search table
MonthIHGSudima HotelsHiltonAccorMillennium HotelsDistinction HotelsHeritage HotelsScenic Hotel GroupQuest Apartment Hotels
Oct 202525.9%21.2%22.7%8.3%7.4%4.7%5.9%2.2%1.6%
Nov 202526.2%22.1%23.6%7.2%6.9%4.2%5.9%2.3%1.5%
Dec 202526.3%25.3%20.9%7%7.3%4%5.6%2.4%1.2%
Jan 202626.2%23.5%21.2%8%7%4%6.2%2.6%1.4%
Feb 202627%23.5%20.2%8.1%7.1%5.2%5.1%2.4%1.4%
Mar 202627.6%23.2%21.2%7.4%6.7%5.3%4.6%2.6%1.4%
Apr 202624.1%22.5%23.5%7.8%8%5%5.4%2.3%1.3%
May 202624.9%20.7%24.4%9.2%7.9%4.9%4.6%2%1.4%
Jun 202623.1%22.2%23%10.7%7.1%5.7%5%1.9%1.4%
Jul 202626.2%24.4%19.6%9.5%6.6%5.2%5%1.9%1.6%
Aug 202627.5%21.5%20.4%9%7%5.9%4.8%2.4%1.5%
Sep 2026—————————

  1. 1.IHG

    27.5%

    held 1st · 26.1K estimated branded searches · +2.2% vs prior month · +1.3 points

  2. 2.Sudima Hotels

    21.5%

    held 2nd · 20.4K estimated branded searches · -14.2% vs prior month · -2.9 points

  3. 3.Hilton

    20.4%

    held 3rd · 19.3K estimated branded searches · +0.84% vs prior month · +0.7 points

  4. 4.Accor

    9%

    held 4th · 8.5K estimated branded searches · -8% vs prior month · -0.5 points

  5. 5.Millennium Hotels

    7%

    held 5th · 6.6K estimated branded searches · +3.3% vs prior month · +0.4 points

  6. 6.Distinction Hotels

    5.9%

    held 6th · 5.6K estimated branded searches · +10.7% vs prior month · +0.7 points

  7. 7.Heritage Hotels

    4.8%

    held 7th · 4.5K estimated branded searches · -7.2% vs prior month · -0.2 points

  8. 8.Scenic Hotel Group

    2.4%

    held 8th · 2.3K estimated branded searches · +23% vs prior month · +0.5 points

  9. 9.Quest Apartment Hotels

    1.5%

    held 9th · 1.5K estimated branded searches · -3.9% vs prior month · 0 points

Compare search popularity between Hilton and its closest rivals

How has branded search demand for Hilton changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hilton in New Zealand fell from 22K to 19.3K.
  • Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel chains in New Zealand decreased from 22.7% to 20.4%.
  • Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel chains in New Zealand peaked at 24.4% in May 2026 and was lowest at 19.6% in July 2026.
  • Across the 11 months ending August 2026, Hilton fell from 2nd to 3rd among hotel chains in New Zealand.

How did search popularity change for New Zealand hotel chains in August 2026?

  1. In August 2026, IHG gained estimated Share of Search among hotel chains in New Zealand, from 26.2% to 27.5%.

  2. In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%.

  3. In August 2026, Distinction Hotels gained estimated Share of Search among hotel chains in New Zealand, from 5.2% to 5.9%.

  4. In August 2026, Sudima Hotels lost estimated Share of Search among hotel chains in New Zealand, from 24.4% to 21.5%.

  5. In August 2026, Accor lost estimated Share of Search among hotel chains in New Zealand, from 9.5% to 9%.

  6. Estimated monthly branded searches for Heritage Hotels in New Zealand fell 20.9% over 11 measured months, from 5.7K to 4.5K in August 2026.

How is Hilton measured?

Brandwave collects information about searches that people make online using Hilton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • beverly hilton hotel
  • hilton auckland
  • hilton brand hotels
  • hilton honors hotels
  • hilton hotel
  • hilton hotel spa
  • hilton nz
  • hilton queenstown
  • hilton tokyo hotel
  • hotel doubletree by hilton
  • hotel hilton bali
  • hotel hilton garden inn
  • parc 55 san francisco a hilton hotel
  • paris hilton hotel
  • the hilton hotel

Do you work for Hilton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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