Hilton vs Quest Apartment Hotels:Which is more popular by branded search in New Zealand?
In August 2026, Hilton had more branded searches than Quest Apartment Hotels among hotel chains in New Zealand. Hilton was estimated to have 19.3K branded searches compared to Quest Apartment Hotels’ 1.5K, and held a 20.4% Share of Search versus Quest Apartment Hotels’ 1.5%.
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Which is more popular in search, Hilton or Quest Apartment Hotels?
Compare the hotel groups and chains travellers book with in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hilton, Quest Apartment Hotels. The figures are in the table below the chart.
View monthly share of search table
| Month | IHG | Sudima Hotels | Hilton | Accor | Millennium Hotels | Distinction Hotels | Heritage Hotels | Scenic Hotel Group | Quest Apartment Hotels |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 21.2% | 22.7% | 8.3% | 7.4% | 4.7% | 5.9% | 2.2% | 1.6% |
| Nov 2025 | 26.2% | 22.1% | 23.6% | 7.2% | 6.9% | 4.2% | 5.9% | 2.3% | 1.5% |
| Dec 2025 | 26.3% | 25.3% | 20.9% | 7% | 7.3% | 4% | 5.6% | 2.4% | 1.2% |
| Jan 2026 | 26.2% | 23.5% | 21.2% | 8% | 7% | 4% | 6.2% | 2.6% | 1.4% |
| Feb 2026 | 27% | 23.5% | 20.2% | 8.1% | 7.1% | 5.2% | 5.1% | 2.4% | 1.4% |
| Mar 2026 | 27.6% | 23.2% | 21.2% | 7.4% | 6.7% | 5.3% | 4.6% | 2.6% | 1.4% |
| Apr 2026 | 24.1% | 22.5% | 23.5% | 7.8% | 8% | 5% | 5.4% | 2.3% | 1.3% |
| May 2026 | 24.9% | 20.7% | 24.4% | 9.2% | 7.9% | 4.9% | 4.6% | 2% | 1.4% |
| Jun 2026 | 23.1% | 22.2% | 23% | 10.7% | 7.1% | 5.7% | 5% | 1.9% | 1.4% |
| Jul 2026 | 26.2% | 24.4% | 19.6% | 9.5% | 6.6% | 5.2% | 5% | 1.9% | 1.6% |
| Aug 2026 | 27.5% | 21.5% | 20.4% | 9% | 7% | 5.9% | 4.8% | 2.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Hilton and Quest Apartment Hotels comparison changed over the last 12 months?
3 findings
- Hilton was ahead of Quest Apartment Hotels in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel chains in New Zealand moved from 22.7% to 20.4%, and its estimated monthly branded searches moved from 22K to 19.3K.
- Across the 11 months ending August 2026, Quest Apartment Hotels’ estimated Share of Search among hotel chains in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 1.6K to 1.5K.
How did search popularity change for New Zealand hotel chains in August 2026?
1 change
In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Hilton’s and Quest Apartment Hotels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hilton
15 branded search terms
- beverly hilton hotel
- hilton auckland
- hilton brand hotels
- hilton honors hotels
- hilton hotel
- hilton hotel spa
- hilton nz
- hilton queenstown
- hilton tokyo hotel
- hotel doubletree by hilton
- hotel hilton bali
- hotel hilton garden inn
- parc 55 san francisco a hilton hotel
- paris hilton hotel
- the hilton hotel
Quest Apartment Hotels
7 branded search terms
- quest apartment hotels
- quest apartments
- quest hotel
- quest hotel highbrook
- quest hotel queen street
- quest serviced apartments
- the quest hotel
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