Harvey Norman vs Target Furniture:Which is more popular by branded search in New Zealand?
In August 2026, Harvey Norman had more branded searches than Target Furniture among furniture retailers in New Zealand. Harvey Norman was estimated to have 142K branded searches compared to Target Furniture’s 14.8K, and held a 22.2% Share of Search versus Target Furniture’s 2.3%.
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Which is more popular in search, Harvey Norman or Target Furniture?
Furniture and bedding retailers serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harvey Norman, Target Furniture. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Harvey Norman | Big Save Furniture | NOOD | Early Settler | Freedom Furniture | Mocka | Target Furniture | Smiths City | Danske Møbler |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 40.7% | 7.7% | 6.6% | 6.3% | 6.5% | 6.2% | 2.9% | 1.3% | <0.01% |
| Nov 2025 | 33.3% | 39.8% | 5.5% | 5% | 4.8% | 4.3% | 4.9% | 1.9% | 0.59% | <0.01% |
| Dec 2025 | 70.8% | 17.9% | 2.3% | 2.2% | 1.8% | 2.3% | 1.5% | 0.86% | 0.27% | 0% |
| Jan 2026 | 59.6% | 20.9% | 4% | 3.2% | 3.2% | 4.1% | 3.2% | 1.5% | 0.38% | 0% |
| Feb 2026 | 56.9% | 24.1% | 4% | 3.7% | 3% | 3.1% | 3% | 1.7% | 0.36% | <0.01% |
| Mar 2026 | 48.2% | 29.5% | 4.9% | 3.8% | 3.8% | 3.9% | 3.7% | 1.7% | 0.53% | <0.01% |
| Apr 2026 | 47.4% | 28.4% | 5.4% | 4.4% | 3.7% | 4.5% | 3.6% | 2% | 0.51% | <0.01% |
| May 2026 | 47% | 27.7% | 5.7% | 4.2% | 4.1% | 4.4% | 4.2% | 2.4% | 0.34% | <0.01% |
| Jun 2026 | 52.9% | 21.2% | 5.2% | 4% | 4.3% | 5% | 4.8% | 2.2% | 0.31% | <0.01% |
| Jul 2026 | 54.4% | 20.1% | 7.3% | 3.9% | 4.1% | 3.9% | 3.7% | 2.1% | 0.53% | <0.01% |
| Aug 2026 | 49.7% | 22.2% | 6.7% | 5.1% | 5% | 4.3% | 4.1% | 2.3% | 0.59% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Harvey Norman and Target Furniture comparison changed over the last 12 months?
3 findings
- Harvey Norman was ahead of Target Furniture in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture retailers in New Zealand moved from 40.7% to 22.2%, and its estimated monthly branded searches moved from 209K to 142K.
- Across the 11 months ending August 2026, Target Furniture’s estimated Share of Search among furniture retailers in New Zealand moved from 2.9% to 2.3%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for New Zealand furniture retailers in August 2026?
1 change
In August 2026, Harvey Norman gained estimated Share of Search among furniture retailers in New Zealand, from 20.1% to 22.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Harvey Norman’s and Target Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harvey Norman
10 branded search terms
- Harvey Norman
- harvey norman appliances
- harvey norman beds
- harvey norman computers
- harvey norman electronics
- harvey norman furniture
- harvey norman furniture store
- harvey norman laptops
- harvey norman mattresses
- harvey norman tvs
Target Furniture
2 branded search terms
- Target Furniture
- target furniture beds
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.