Hair 2 Go vs Pearl Hair Studio:Which is more popular?
In September 2026, Pearl Hair Studio had more branded searches than Hair 2 Go among Napier hair salons in New Zealand. Pearl Hair Studio had about 120 branded searches, while Hair 2 Go had 30. Pearl Hair Studio made up 19% of all Napier hair salon searches we track, and Hair 2 Go accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about Napier hair salons, Pearl Hair Studio appeared in all three answers and Hair 2 Go in none.
Who do people search for more?
Pearl Hair Studio, about 4 searches for every 1 for Hair 2 Go
Who does AI mention more?
Pearl Hair Studio, mentioned in every answer we collected
Who does AI recommend more?
Pearl Hair Studio, the only one of the two named
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Top Napier hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, Pearl Hair Studio appeared in all three answers. Hair 2 Go did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pearl Hair Studio3 of 3Named in 3 of 3 ChatGPT answers
Hair at Henderson3 of 3Named in 3 of 3 ChatGPT answers
The Good Place Hair3 of 3Named in 3 of 3 ChatGPT answers
Vivo Hair1 of 3Named in 1 of 3 ChatGPT answers
rm. hair0 of 3Named in 0 of 3 ChatGPT answers
KM Hair0 of 3Named in 0 of 3 ChatGPT answers
Hair 2 Go0 of 3Named in 0 of 3 ChatGPT answers
Molloy Hair Co.0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Napier, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Napier, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Napier, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salons napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hair 2 Go or Pearl Hair Studio more popular in search?
This chart shows how often people search Google for Hair 2 Go and Pearl Hair Studio by name. Each line represents a brand's share of searches for all eight Napier hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Pearl Hair Studio, Hair 2 Go. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vivo Hair | Pearl Hair Studio | Hair at Henderson | rm. hair | KM Hair | Hair 2 Go | Molloy Hair Co. | The Good Place Hair |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 20.3% | 11.4% | 17.7% | 5.1% | 5.1% | 3.8% | 1.3% |
| Nov 2025 | 39.6% | 19.8% | 12.1% | 15.4% | 4.4% | 3.3% | 4.4% | 1.1% |
| Dec 2025 | 38.6% | 18.1% | 8.4% | 19.3% | 4.8% | 6% | 3.6% | 1.2% |
| Jan 2026 | 39.6% | 19.8% | 8.9% | 17.8% | 5.9% | 3% | 4% | 0.99% |
| Feb 2026 | 40% | 17.3% | 12% | 17.3% | 5.3% | 2.7% | 4% | 1.3% |
| Mar 2026 | 37.8% | 19.5% | 11% | 17.1% | 3.7% | 6.1% | 3.7% | 1.2% |
| Apr 2026 | 37.7% | 22.1% | 6.5% | 15.6% | 6.5% | 3.9% | 6.5% | 1.3% |
| May 2026 | 36.5% | 20.3% | 12.2% | 14.9% | 6.8% | 4.1% | 4.1% | 1.4% |
| Jun 2026 | 37.5% | 23.6% | 9.7% | 12.5% | 6.9% | 1.4% | 6.9% | 1.4% |
| Jul 2026 | 42.1% | 17.1% | 9.2% | 13.2% | 6.6% | 3.9% | 5.3% | 2.6% |
| Aug 2026 | 45.5% | 19.7% | 10.6% | 10.6% | 7.6% | 3% | 1.5% | 1.5% |
| Sep 2026 | 41.3% | 19% | 11.1% | 11.1% | 6.3% | 4.8% | 3.2% | 3.2% |
How has the Hair 2 Go and Pearl Hair Studio comparison changed over the last 12 months?
3 findings
- Pearl Hair Studio was ahead of Hair 2 Go in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hair 2 Go’s share of searches among Napier hair salons in New Zealand moved from 5.1% to 4.8%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 12 months ending September 2026, Pearl Hair Studio’s share of searches among Napier hair salons in New Zealand moved from 20.3% to 19%, and its estimated monthly branded searches moved from 160 to 120.
How did search popularity change for New Zealand Napier hair salons in September 2026?
2 changes
In September 2026, Hair 2 Go gained share of searches among Napier hair salons in New Zealand, from 3% to 4.8%.
In September 2026, Pearl Hair Studio lost share of searches among Napier hair salons in New Zealand, from 19.7% to 19%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Hair 2 Go’s and Pearl Hair Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hair 2 Go
3 branded search terms
- hair 2 go
- hair 2 go napier
- hair2go
Pearl Hair Studio
2 branded search terms
- pearl hair napier
- pearl hair studio
Other head-to-heads among Napier hair salons
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