Haines Hunter vs Malibu:Which is more popular?
In September 2026, Haines Hunter had more branded searches than Malibu among boat brands in New Zealand. Haines Hunter had about 1,150 branded searches, while Malibu had 260. Haines Hunter made up 13.9% of all boat brand searches we track, and Malibu accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about boat brands, Haines Hunter appeared in one of the five answers and Malibu in none.
Who do people search for more?
Haines Hunter, about 4 searches for every 1 for Malibu
Who does AI mention more?
Haines Hunter, mentioned in 1 of 5 answers, Malibu in 0
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Top boat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haines Hunter was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Malibu did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Stabicraft1st
Surtees2nd
Senator Boats3rd
Extreme Boats4th
Rayglass5th- Haines Hunter6th
Buccaneer7th
Smuggler–
Malibu–
Quintrex–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stabicraft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Surtees5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Senator Boats4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Extreme Boats3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rayglass2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Buccaneer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haines Hunter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smuggler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Malibu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quintrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boat brands
5 answers
Asked ChatGPT
“Which boat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best boat brands in New Zealand?”
Asked ChatGPT
“What's the best boat brand in New Zealand for trailering and fishing?”
Searched Google, AI Overview
“boat brands nz”
Searched Google, AI Overview
“small boat brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Haines Hunter or Malibu more popular in search?
This chart shows how often people search Google for Haines Hunter and Malibu by name. Each line represents a brand's share of searches for all ten boat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haines Hunter, Malibu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stabicraft | Haines Hunter | Rayglass | Senator Boats | Extreme Boats | Smuggler | Surtees | Malibu | Quintrex | Buccaneer |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 12.5% | 11.1% | 11.8% | 11.8% | 2.6% | 3% | 3.6% | 1.5% | 1.4% |
| Nov 2025 | 45.6% | 9.6% | 10.1% | 12.3% | 10% | 2.8% | 3.1% | 3.7% | 1.6% | 1.4% |
| Dec 2025 | 39.3% | 12.3% | 10.9% | 12.4% | 10.1% | 2.7% | 3.1% | 6.8% | 1.4% | 0.93% |
| Jan 2026 | 38.2% | 12.9% | 10.4% | 13% | 8.7% | 2.3% | 3.3% | 8.7% | 1.3% | 1.2% |
| Feb 2026 | 39.4% | 10.8% | 12% | 13.2% | 10.8% | 2.3% | 3.4% | 6% | 1.3% | 0.83% |
| Mar 2026 | 37.7% | 10.4% | 13.8% | 11.7% | 9% | 2.4% | 3.8% | 4.3% | 5.9% | 0.9% |
| Apr 2026 | 38.8% | 10.9% | 11% | 15.1% | 10.2% | 3.6% | 3.3% | 4.5% | 1.6% | 0.93% |
| May 2026 | 41.4% | 8.9% | 12.1% | 13.9% | 10.7% | 2.8% | 4.5% | 3.4% | 1.5% | 0.96% |
| Jun 2026 | 39.5% | 11% | 12.1% | 12.5% | 11% | 4% | 4.2% | 3.2% | 1.5% | 1% |
| Jul 2026 | 39.6% | 11.6% | 12.5% | 12.7% | 9.1% | 3.3% | 4.3% | 4.1% | 1.8% | 1% |
| Aug 2026 | 44.9% | 10.1% | 10% | 13.9% | 9.4% | 3.4% | 3.5% | 2.8% | 1.3% | 0.64% |
| Sep 2026 | 39.8% | 13.9% | 13.1% | 10.7% | 8.7% | 4.2% | 4% | 3.2% | 1.5% | 0.97% |
How has the Haines Hunter and Malibu comparison changed over the last 12 months?
3 findings
- Haines Hunter was ahead of Malibu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haines Hunter’s share of searches among boat brands in New Zealand moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
- Across the 12 months ending September 2026, Malibu’s share of searches among boat brands in New Zealand moved from 3.6% to 3.2%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for New Zealand boat brands in September 2026?
2 changes
In September 2026, Haines Hunter overtook Senator Boats to rank 2nd among boat brands in New Zealand, with 13.9% of the searches.
Estimated monthly branded searches for Malibu in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Haines Hunter’s and Malibu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haines Hunter
4 branded search terms
- haines hunter
- haines hunter boat
- haines hunter hq
- haineshunter
Malibu
1 branded search term
- malibu boat
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