Brandwave

Extreme Boats vs Stabicraft:Which is more popular?

In September 2026, Stabicraft had more branded searches than Extreme Boats among boat brands in New Zealand. Stabicraft had about 3,280 branded searches, while Extreme Boats had 720. Stabicraft made up 39.8% of all boat brand searches we track, and Extreme Boats accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about boat brands, Stabicraft appeared in all five answers and Extreme Boats in three. Stabicraft was mentioned before Extreme Boats in every answer.

Among boat brands in New Zealand in September 2026

Who do people search for more?

Stabicraft, about 5 searches for every 1 for Extreme Boats

Stabicraft 3.3K searchesExtreme Boats 720 searches

Who does AI mention more?

Stabicraft, mentioned in every answer we collected

Stabicraft in 5 of 5Extreme Boats in 3 of 5

Who does AI recommend more?

Stabicraft, named ahead of Extreme Boats in every answer

Stabicraft first in 5Extreme Boats never first

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Top boat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stabicraft appeared in all five answers. Extreme Boats was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stabicraft was listed before Extreme Boats in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stabicraft1st
  2. Surtees2nd
  3. Senator Boats3rd
  4. Extreme Boats4th
  5. Rayglass5th
  6. Haines Hunter6th
  7. Buccaneer7th
  8. Smuggler–
  9. Malibu–
  10. Quintrex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stabicraft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Surtees5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Senator Boats4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Extreme Boats3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rayglass2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buccaneer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haines Hunter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smuggler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malibu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quintrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Extreme Boats or Stabicraft more popular in search?

This chart shows how often people search Google for Extreme Boats and Stabicraft by name. Each line represents a brand's share of searches for all ten boat brands we track, month by month, from searches in New Zealand.

Extreme Boats and Stabicraft among boat brands in New Zealand, by month

Share of searches by month for Stabicraft, Extreme Boats. The figures are in the table below the chart.

View monthly share of searches table
MonthStabicraftHaines HunterRayglassSenator BoatsExtreme BoatsSmugglerSurteesMalibuQuintrexBuccaneer
Oct 202540.8%12.5%11.1%11.8%11.8%2.6%3%3.6%1.5%1.4%
Nov 202545.6%9.6%10.1%12.3%10%2.8%3.1%3.7%1.6%1.4%
Dec 202539.3%12.3%10.9%12.4%10.1%2.7%3.1%6.8%1.4%0.93%
Jan 202638.2%12.9%10.4%13%8.7%2.3%3.3%8.7%1.3%1.2%
Feb 202639.4%10.8%12%13.2%10.8%2.3%3.4%6%1.3%0.83%
Mar 202637.7%10.4%13.8%11.7%9%2.4%3.8%4.3%5.9%0.9%
Apr 202638.8%10.9%11%15.1%10.2%3.6%3.3%4.5%1.6%0.93%
May 202641.4%8.9%12.1%13.9%10.7%2.8%4.5%3.4%1.5%0.96%
Jun 202639.5%11%12.1%12.5%11%4%4.2%3.2%1.5%1%
Jul 202639.6%11.6%12.5%12.7%9.1%3.3%4.3%4.1%1.8%1%
Aug 202644.9%10.1%10%13.9%9.4%3.4%3.5%2.8%1.3%0.64%
Sep 202639.8%13.9%13.1%10.7%8.7%4.2%4%3.2%1.5%0.97%

How has the Extreme Boats and Stabicraft comparison changed over the last 12 months?

3 findings
  • Stabicraft was ahead of Extreme Boats in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Extreme Boats’ share of searches among boat brands in New Zealand moved from 11.8% to 8.7%, and its estimated monthly branded searches moved from 1.3K to 720.
  • Across the 12 months ending September 2026, Stabicraft’s share of searches among boat brands in New Zealand moved from 40.8% to 39.8%, and its estimated monthly branded searches moved from 4.5K to 3.3K.

How did search popularity change for New Zealand boat brands in September 2026?

2 changes

  1. In September 2026, Stabicraft lost share of searches among boat brands in New Zealand, from 44.9% to 39.8%.

  2. In September 2026, Extreme Boats lost share of searches among boat brands in New Zealand, from 9.4% to 8.7%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Extreme Boats’ and Stabicraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Extreme Boats

2 branded search terms

  • extreme boats
  • extremeboats

Stabicraft

15 branded search terms

  • 1450 stabicraft
  • 1550 stabicraft
  • 1850 stabicraft
  • matt watson stabicraft
  • stabicraft
  • stabicraft 1450
  • stabicraft 1550
  • stabicraft 1650
  • stabicraft 1850
  • stabicraft 2100
  • stabicraft 389
  • stabicraft 459
  • stabicraft boat
  • stabicraft for sale
  • stabicraft marine

How the Brand Demand Index is measured

Other head-to-heads among boat brands

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