Brandwave

Haines Hunter vs Rayglass:Which is more popular?

In September 2026, Haines Hunter had more branded searches than Rayglass among boat brands in New Zealand. Haines Hunter had about 1,150 branded searches, while Rayglass had 1,080. Haines Hunter made up 13.9% of all boat brand searches we track, and Rayglass accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about boat brands, Rayglass appeared in two of the five answers and Haines Hunter in one. Haines Hunter and Rayglass were each mentioned first in one of the two answers that named either.

Among boat brands in New Zealand in September 2026

Who do people search for more?

Haines Hunter, about 6% more searches than Rayglass

Haines Hunter 1.1K searchesRayglass 1.1K searches

Who does AI mention more?

Rayglass, mentioned in 2 of 5 answers, Haines Hunter in 1

Rayglass in 2 of 5Haines Hunter in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Haines Hunter first in 1Rayglass first in 1

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Top boat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rayglass was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haines Hunter was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Haines Hunter and Rayglass were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stabicraft1st
  2. Surtees2nd
  3. Senator Boats3rd
  4. Extreme Boats4th
  5. Rayglass5th
  6. Haines Hunter6th
  7. Buccaneer7th
  8. Smuggler–
  9. Malibu–
  10. Quintrex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stabicraft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Surtees5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Senator Boats4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Extreme Boats3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rayglass2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buccaneer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haines Hunter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smuggler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malibu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quintrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about boat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Haines Hunter or Rayglass more popular in search?

This chart shows how often people search Google for Haines Hunter and Rayglass by name. Each line represents a brand's share of searches for all ten boat brands we track, month by month, from searches in New Zealand.

Haines Hunter and Rayglass among boat brands in New Zealand, by month

Share of searches by month for Haines Hunter, Rayglass. The figures are in the table below the chart.

View monthly share of searches table
MonthStabicraftHaines HunterRayglassSenator BoatsExtreme BoatsSmugglerSurteesMalibuQuintrexBuccaneer
Oct 202540.8%12.5%11.1%11.8%11.8%2.6%3%3.6%1.5%1.4%
Nov 202545.6%9.6%10.1%12.3%10%2.8%3.1%3.7%1.6%1.4%
Dec 202539.3%12.3%10.9%12.4%10.1%2.7%3.1%6.8%1.4%0.93%
Jan 202638.2%12.9%10.4%13%8.7%2.3%3.3%8.7%1.3%1.2%
Feb 202639.4%10.8%12%13.2%10.8%2.3%3.4%6%1.3%0.83%
Mar 202637.7%10.4%13.8%11.7%9%2.4%3.8%4.3%5.9%0.9%
Apr 202638.8%10.9%11%15.1%10.2%3.6%3.3%4.5%1.6%0.93%
May 202641.4%8.9%12.1%13.9%10.7%2.8%4.5%3.4%1.5%0.96%
Jun 202639.5%11%12.1%12.5%11%4%4.2%3.2%1.5%1%
Jul 202639.6%11.6%12.5%12.7%9.1%3.3%4.3%4.1%1.8%1%
Aug 202644.9%10.1%10%13.9%9.4%3.4%3.5%2.8%1.3%0.64%
Sep 202639.8%13.9%13.1%10.7%8.7%4.2%4%3.2%1.5%0.97%

How has the Haines Hunter and Rayglass comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Rayglass took it in November 2025, Haines Hunter took it in December 2025, Rayglass took it in February 2026, Haines Hunter took it in August 2026.
  • Across the 12 months ending September 2026, Haines Hunter’s share of searches among boat brands in New Zealand moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
  • Across the 12 months ending September 2026, Rayglass’ share of searches among boat brands in New Zealand moved from 11.1% to 13.1%, and its estimated monthly branded searches moved from 1.2K to 1.1K.

How did search popularity change for New Zealand boat brands in September 2026?

2 changes

  1. In September 2026, Haines Hunter overtook Senator Boats to rank 2nd among boat brands in New Zealand, with 13.9% of the searches.

  2. In September 2026, Rayglass overtook Senator Boats to rank 3rd among boat brands in New Zealand, with 13.1% of the searches.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Haines Hunter’s and Rayglass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haines Hunter

4 branded search terms

  • haines hunter
  • haines hunter boat
  • haines hunter hq
  • haineshunter

Rayglass

9 branded search terms

  • rayglass
  • rayglass 2150
  • rayglass 2350
  • rayglass 2800
  • rayglass 3000
  • rayglass 3500
  • rayglass 4000
  • rayglass 730
  • rayglass for sale

How the Brand Demand Index is measured

Other head-to-heads among boat brands

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