Brandwave

How popular isHaines Hunter in search?

In August 2026, there were an estimated 1.5K branded searches for Haines Hunter in New Zealand which is down 30.4% over the last 11 months. Haines Hunter holds 12.4% estimated Share of Search among New Zealand boat brands and is ranked 3rd of 9 competitors for search popularity.

Share of Search, August 2026
  1. Stabicraft38.8%
  2. Rayglass15.1%
  3. Haines Hunter12.4%
  4. Senator Boats11.5%
  5. Extreme Boats9.3%
  6. Surtees8.7%
  7. Smuggler2.7%
  8. Quintrex1.1%
  9. Buccaneer0.5%
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Which boat brands compete with Haines Hunter?

Haines Hunter against boat brands in New Zealand, by month

Share of Search by month for Stabicraft, Rayglass, Haines Hunter, Senator Boats, Extreme Boats, Surtees, Smuggler. The figures are in the table below the chart.

View monthly share of search table
MonthStabicraftRayglassHaines HunterSenator BoatsExtreme BoatsSurteesSmugglerQuintrexBuccaneer
Oct 202535.3%14.9%15.2%9.8%11%9.5%2%1.2%1.1%
Nov 202539.8%14.4%13.5%10.1%9.2%8.4%2.2%1.4%1.1%
Dec 202534.8%14%17.3%10.3%9.2%10.3%2.1%1.2%0.73%
Jan 202634.6%13.8%19.1%11%8%9.6%1.9%1.1%0.95%
Feb 202633.8%15%16.1%11.1%9.6%10.9%1.8%1.1%0.64%
Mar 202633.6%17.1%13.4%10%8.4%10.1%1.9%4.8%0.71%
Apr 202634%14.9%14.1%12.4%9.3%10.5%2.8%1.4%0.72%
May 202635.1%16.2%12.1%11.3%9.7%11.6%2.1%1.2%0.73%
Jun 202634.1%15.9%14.3%10.3%9.8%10.3%3.1%1.3%0.78%
Jul 202634.6%16.8%14.1%10.4%8.7%10.5%2.6%1.5%0.79%
Aug 202638.8%15.1%12.4%11.5%9.3%8.7%2.7%1.1%0.5%
Sep 2026—————————

  1. 1.Stabicraft

    38.8%

    held 1st · 4.7K estimated branded searches · +33.5% vs prior month · +4.1 points

  2. 2.Rayglass

    15.1%

    held 2nd · 1.8K estimated branded searches · +7.1% vs prior month · -1.7 points

  3. 3.Haines Hunter

    12.4%

    held 3rd · 1.5K estimated branded searches · +4.9% vs prior month · -1.7 points

  4. 4.Senator Boats

    11.5%

    moved from 5th to 4th · 1.4K estimated branded searches · +31.4% vs prior month · +1.1 points

  5. 5.Extreme Boats

    9.3%

    moved from 6th to 5th · 1.1K estimated branded searches · +27.3% vs prior month · +0.6 points

  6. 6.Surtees

    8.7%

    moved from 4th to 6th · 1.1K estimated branded searches · -0.94% vs prior month · -1.8 points

  7. 7.Smuggler

    2.7%

    held 7th · 320 estimated branded searches · +23.1% vs prior month · +0.1 points

  8. 8.Quintrex

    1.1%

    held 8th · 130 estimated branded searches · -13.3% vs prior month · -0.4 points

  9. 9.Buccaneer

    0.5%

    held 9th · 60 estimated branded searches · -25% vs prior month · -0.3 points

Compare search popularity between Haines Hunter and its closest rivals

How has branded search demand for Haines Hunter changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Haines Hunter in New Zealand fell from 2.1K to 1.5K.
  • Across the 11 months ending August 2026, Haines Hunter’s estimated Share of Search among boat brands in New Zealand decreased from 15.2% to 12.4%.
  • Across the 11 months ending August 2026, Haines Hunter’s estimated Share of Search among boat brands in New Zealand peaked at 19.1% in January 2026 and was lowest at 12.1% in May 2026.
  • Across the 11 months ending August 2026, Haines Hunter fell from 2nd to 3rd among boat brands in New Zealand.

How did search popularity change for New Zealand boat brands in August 2026?

  1. In August 2026, Senator Boats overtook Surtees to rank 4th among boat brands in New Zealand, at 11.5%.

  2. In August 2026, Extreme Boats overtook Surtees to rank 5th among boat brands in New Zealand, at 9.3%.

  3. In August 2026, Stabicraft gained estimated Share of Search among boat brands in New Zealand, from 34.6% to 38.8%.

  4. In August 2026, Surtees lost estimated Share of Search among boat brands in New Zealand, from 10.5% to 8.7%.

  5. In August 2026, Rayglass lost estimated Share of Search among boat brands in New Zealand, from 16.8% to 15.1%.

  6. In August 2026, Haines Hunter lost estimated Share of Search among boat brands in New Zealand, from 14.1% to 12.4%.

How is Haines Hunter measured?

Brandwave collects information about searches that people make online using Haines Hunter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • haines hunter
  • haines hunter 535
  • haines hunter 725
  • haines hunter boat
  • haines hunter for sale
  • haines hunter hq
  • haines hunter near me
  • haines hunter nz
  • haines hunter sf535
  • haines hunter sf545
  • haines hunter sf545 for sale
  • haines hunter sf600
  • haines hunter sf700
  • haines hunter sp725
  • haines hunter ss660
  • haines hunter v17
  • haines hunter v17l
  • haines hunter v19
  • haines hunter v198
  • haineshunter
  • haineshunter co nz

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How the Brand Demand Index is measured

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