Brandwave

Haines Hunter vs Senator Boats:Which is more popular by branded search in New Zealand?

In August 2026, Haines Hunter had more branded searches than Senator Boats among boat brands in New Zealand. Haines Hunter was estimated to have 1.5K branded searches compared to Senator Boats’ 1.4K, and held a 12.4% Share of Search versus Senator Boats’ 11.5%.

Share of Search among boat brands in New Zealand in August 2026Which is more popular in search, Haines Hunter or Senator Boats?
Haines Hunter12.4%1.5K searches
vs
Senator Boats11.5%1.4K searches
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Which is more popular in search, Haines Hunter or Senator Boats?

Compare the trailer boat brands New Zealand fishers and boaties buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Haines Hunter and Senator Boats among boat brands in New Zealand, by month

Share of Search by month for Haines Hunter, Senator Boats. The figures are in the table below the chart.

View monthly share of search table
MonthStabicraftRayglassHaines HunterSenator BoatsExtreme BoatsSurteesSmugglerQuintrexBuccaneer
Oct 202535.3%14.9%15.2%9.8%11%9.5%2%1.2%1.1%
Nov 202539.8%14.4%13.5%10.1%9.2%8.4%2.2%1.4%1.1%
Dec 202534.8%14%17.3%10.3%9.2%10.3%2.1%1.2%0.73%
Jan 202634.6%13.8%19.1%11%8%9.6%1.9%1.1%0.95%
Feb 202633.8%15%16.1%11.1%9.6%10.9%1.8%1.1%0.64%
Mar 202633.6%17.1%13.4%10%8.4%10.1%1.9%4.8%0.71%
Apr 202634%14.9%14.1%12.4%9.3%10.5%2.8%1.4%0.72%
May 202635.1%16.2%12.1%11.3%9.7%11.6%2.1%1.2%0.73%
Jun 202634.1%15.9%14.3%10.3%9.8%10.3%3.1%1.3%0.78%
Jul 202634.6%16.8%14.1%10.4%8.7%10.5%2.6%1.5%0.79%
Aug 202638.8%15.1%12.4%11.5%9.3%8.7%2.7%1.1%0.5%
Sep 2026—————————

How has the Haines Hunter and Senator Boats comparison changed over the last 12 months?

How did search popularity change for New Zealand boat brands in August 2026?

  1. In August 2026, Senator Boats overtook Surtees to rank 4th among boat brands in New Zealand, at 11.5%.

  2. In August 2026, Haines Hunter lost estimated Share of Search among boat brands in New Zealand, from 14.1% to 12.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Haines Hunter’s and Senator Boats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haines Hunter

21 branded search terms

  • haines hunter
  • haines hunter 535
  • haines hunter 725
  • haines hunter boat
  • haines hunter for sale
  • haines hunter hq
  • haines hunter near me
  • haines hunter nz
  • haines hunter sf535
  • haines hunter sf545
  • haines hunter sf545 for sale
  • haines hunter sf600
  • haines hunter sf700
  • haines hunter sp725
  • haines hunter ss660
  • haines hunter v17
  • haines hunter v17l
  • haines hunter v19
  • haines hunter v198
  • haineshunter
  • haineshunter co nz

Senator Boats

4 branded search terms

  • senator boats
  • senator boats for sale
  • senator boats new zealand
  • senatorboats

How the Brand Demand Index is measured

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